MUMBAI, INDIA – As Rakshabandhan continues to be one of the most anticipated moments in the Indian e-commerce calendar, Flipkart has chosen to look beyond the usual rush of discounts and delivery timelines with its latest campaign, InvoiSIS – a clever and heartfelt celebration of sibling bonds.
Over the years, Rakshabandhan campaigns have increasingly relied on transactional hooks: “lowest price,” “fastest delivery,” and “perfect gift combos.” But this year, Flipkart took a fresh approach by highlighting the emotional labor sisters often undertake, frequently overlooked yet foundational to sibling relationships.
The brand’s answer? InvoiSIS, the world’s first Rakhi invoice generator – a humorous and functional tool allowing sisters to create itemised bills for all the favors they’ve done for their brothers. Whether it’s sharing expensive skincare products or shielding them from awkward family confrontations, every deed was tallied and priced. The tool assigned monetary value to these acts with help from renowned finance educator and sister, CA Rachana Ranade.
Once calculated, these invoices could be paired with a Flipkart wishlist of equal value – turning emotional dues into tangible, shoppable demands. This not only gamified gifting but encouraged more thoughtful, higher-value purchases across categories like tech, grooming, wearables and fashion.
At the heart of the campaign was a dedicated microsite www.invoisis4rakhi.com designed to mimic a vintage Indian invoice pad, styled in soft pastels and a user-friendly flow. The concept was introduced via a digital film featuring CA Rachana Ranade in her signature lecture style, complete with infographics, pie charts and an earnest call to action.
Conceptualised by the DDB Mudra Group, the campaign extended across meme formats, fictional sibling invoices (featuring beloved pop-culture pairs like Monica & Ross and Aisha & Kabir), and influencer collaborations that emphasised relatability and shareability over media spends.
Pratik Shetty, Vice President – Growth and Marketing, Flipkart said, “Rakhi is an emotionally rich moment, and we saw an opportunity to move beyond transactional gifting. With InvoiSIS, we wanted to create something sisters could truly relate to, something fun and rooted in their everyday reality. It’s not just about the product value, it’s about making that bond feel seen and celebrated.”
Gagandeep Bindra and Rahul Arcot, Group Creative Directors, DDB Mudra Group added, “How much should you really spend on a Rakhi gift? We figured it should at least match the value of everything sisters do for us. So we teamed up with financial expert Rachana Ranade and put a price on all sisterly favors, letting sisters raise an invoice for what she is owed, and demand a fair gift in return.”
By combining humour, cultural relevance, and real sibling dynamics, Flipkart’s InvoiSIS became more than just a Rakhi campaign; it became a celebration of everything sisters do, and a playful nudge for brothers to match that energy.
