The days when Out-of-Home (OOH) Media shifted from painted to printed caused a rapid change in the market and the same rapid change is becoming visible again with the emergence of a new marketing and advertising communications channel that converges TV,OOH and digital. This new medium is called Digital Out-of-Home Media (DOOH).
The Philippine Center for Out-Of-Home Media Research and Science (www.philcourse.net) gives venue for creative and media agencies, advertisers, OOH suppliers, and entrepreneurs as well as the system integrators, the key people who drive this medium, to learn more about the coming and upsurge of Digital Out-of-Home Media (DOOH).
On April 23, 2010, Friday, 8:00am – 12:00noon, The 1st Philippine Forum on Digital Out-Of-Home will be held at the AIM Conference Center (Jose Yulo Room), Benavidez Street, Legazpi Village Makati.
The event aims to make the stakeholders in this industry to understand the rapidly changing marketing dynamics, the potential of OOH advertising and the best sources of assistance for DOOH implementation as well as to shape and the future of this new channel.
To register, visit http://digitaloohforum.weebly.com
