JAKARTA, INDONESIA – As a key, high-impact component of DDB Singapore‘s overarching Google Gemini #BikinGebrakanLo campaign, this creative collaboration between Superson, Google Indonesia, DDB Singapore, and Hagia Labs today announced the launch of their collaborative AI-powered “see-through” billboard execution.
The innovative campaign transforms traditional outdoor advertising by capturing the architectural backgrounds of billboard locations and seamlessly blending them with AI-generated creative content. Viewers experience illusions of bubble tea waves cascading down building facades, dinosaurs roaming city streets, space portals opening in urban environments, and alien encounters— all appearing to emerge from behind or within the billboards themselves.
“This goes to show how AI technologies enable entirely new formats,” said Antti Toivonen, MD for Superson APAC. “Bringing cityscapes and trends to life at scale and speed would not have been possible without Google’s latest technologies. And now they are available to the wider public too. It’s the era of supercharged creativity. All in all, a great co-creation exercise, where DDB’s core concept set the creative agenda for this execution, and we worked in high-speed sprints with them, Google, and Hagia to bring the OOH component of the #BikinGebrakanLo campaign to life.”
Reimagining Creative Collaboration Through Hybrid Teams
The campaign showcases an innovative approach that addresses the evolving needs of modern brands. As traditional agency retainer models give way to more agile solutions, this project demonstrates how hybrid collaboration between technology leaders, creative agencies, and specialised partners can deliver breakthrough results.
Superson orchestrates the creative process through its signature “Supersprint” methodology, assembling dream teams from multiple partners including Google’s technological capabilities, DDB Singapore’s creative expertise, Hagia Labs’ technical execution, and Indonesia’s rich pool of creative talent including students and local artists.
“Working with multiple partners on this project exemplifies how modern brands are building their dream teams from the best specialists across agencies and technology providers,” said Mira Sumanti, Southeast Asia Brand & Creative Lead at Google. “The excellent media landscape of Indonesia created the perfect canvas to test and push the boundaries of VEO3’s capabilities. The sprint-based approach with clear swim lanes for each partner ensures we’re creating genuine cultural connections while pushing technological boundaries.”
“This spectacular OOH execution is a powerful validation of the #BikinGebrakanLo concept,” said Vinod Savio, Chief Creative Officer, DDB Singapore. “DDB set the creative mandate and ideation framework for the wider Gemini campaign, and this ‘see-through’ component brilliantly showcases how an incredible partner like Superson, using their sprint model, can turn a big creative vision into a world-first technical reality with unmatched speed.”
“This project proved AI can lift both speed and quality,” said Sedat Boynuegri, Founder, Hagia Labs. “We designed see-through and 3D billboard experiences, using real-time social listening to turn live cultural signals into design. The bigger win was the workflow.”
Open Opportunity for Creatives
Whilst already live with billboards across these vibrant locations, the campaign is inviting collaboration from creator communities moving forwards, each billboard has a QR code, inviting Indonesia’s creatives to create and submit VEO3 content to be featured above their cities.
Technical Innovation Behind the Magic
The campaign features approximately 40 unique 15-second assets created in just a few weeks—a production timeline that would typically take months using traditional methods. All content was generated using Google’s Veo 3 and Nano Banana AI technology and deployed across multiple high-impact locations.
The City Plaza location features a spectacular 30x20m dynamic digital display with advanced capabilities. The system automatically selects pre-generated AI content based on real-time weather data, creating contextually relevant experiences throughout the day. Additionally, the creative team can generate and deploy new AI-driven scenarios within 24 hours based on social trends and news events, ensuring the campaign remains fresh and culturally relevant.
Campaign Themes and Locations
The AI-driven billboards appear across Jakarta, Surabaya, and Bandung, with each location featuring custom content that responds to local architectural styles and cultural elements.
Featured creative themes include:
• Bubble Tea Cascades
• Urban Prehistory
• Interdimensional Portals
• Local Encounters
This campaign marks the first commercial deployment of this AI video generation technology for large-scale outdoor advertising, demonstrating a new model for marketing collaboration supported by local partners including HudHud, Media Futures Group and Voxxy.
About the Partnership
The collaboration between Superson, Google Indonesia, DDB Singapore, and Hagia Labs represents a new model of creative partnership, uniting technological innovation, creative excellence, technical execution, and local cultural insight.
Campaign period: 13 Oct – 20 Nov 2025
Number of billboards: 7
