SINGAPORE – Celebrating over a decade of culinary experimentation and innovation, Singapore based food experience company Grain hosted its first ever live kitchen showcase, From Test to Table. Held on 26 July 2025 for one day only, the event marked a significant milestone for the homegrown brand, bringing guests behind the scenes of its creative process and redefining how food stories are told.
Curated in partnership with global brand practice Anak and botanical design studio This Humid House, From Test to Table was conceived as a living, breathing experience of Grain’s journey – an immersive exploration of the brand’s ethos, culinary evolution and constant reinvention.
Founded in 2014, Grain has emerged as a pioneer in the cloud kitchen and food delivery space, transforming Singapore’s F&B landscape through its tech forward, chef driven approach to healthy yet flavorful meals. In its 11th year, Grain opened the doors of its test kitchen to the public, unveiling the hidden layers behind its ever evolving menu and the art and science of food innovation.
Guests were invited to traverse eight distinct exhibits within Grain’s test kitchen, offering a rare, multisensory deep dive into the inner workings of the brand’s culinary process. The journey showcased everything from ingredient sourcing and experimentation to the iterative development of signature dishes that have become beloved by thousands.
Attendees witnessed how Grain chefs select ingredients based on provenance, texture, nutrition, and taste, and experienced the rigorous R&D efforts involved in perfecting a single dish. The exhibit also traced the evolution of iconic meals and revealed the challenges and occasional failures that have shaped Grain’s creative resilience.
“We’re incredibly excited to finally open up the world of Grain through our first-ever living kitchen experience. It’s a glimpse into the journey so far and a reflection of how we’re constantly growing and reshaping our approach to food, one step at a time. Experiments that didn’t always work, ideas that pushed boundaries, and the many stories that have shaped who we are today. As we enter our 11th year, we’re unveiling a refreshed menu and our latest catering experience that we believe will redefine what people expect from meal on demand and catering services. This is just the beginning of our next chapter,” shared Isaac Tan, Co-founder/Chief Taste Officer of Grain.
“As Grain’s creative partner over the past six years, we’ve been deeply inspired by their fearless approach to innovation and the way they’ve never stopped reimagining how food can be experienced. Over the last decade, they’ve served millions across Singapore and quietly transformed what people expect from catering and meal deliveries. It’s about time the stories behind the brand are told. We are thrilled to collaborate with Grain and This Humid House to bring these stories to life up close and personal, through this immersive, multisensory experience,” said Hanyi Lee, Creative Partner of Anak.
