MUMBAI, INDIA — Wondrlab, India’s largest platform-first martech network, has joined forces with Hettich India to unveil a fresh campaign, “Slide into the World of Magic.” The initiative showcases Hettich’s acclaimed range of sliding systems, positioning them as more than functional fittings, but as enablers of style, fluidity, and magical interior experiences.
Known globally for its German engineering excellence, Hettich has long set the benchmark for innovation and luxury in furniture fittings. With this latest campaign, the spotlight shines on its award-winning sliding systems that are engineered to be smooth, silent, and seamless – transforming homes into sanctuaries of elegance and effortless living.
Speaking about the campaign, Jiteen Aggarwal, CMO of Hettich India & SAARC, said “Sliding systems are the invisible touch of magic that breathe life into a home. With this new campaign, we intend to showcase how our sliding systems’ smooth, silent and seamless movements turn ordinary moments into little rituals of magic. Beyond creating a buzz and driving consideration for our sliding range through emotive storytelling, the campaign also reinforces and elevates Hettich’s lifestyle positioning.”
Commenting on the creative approach, Hemant Shringy, CCO & Managing Partner, Wondrlab Network, said “The joy of smoothly working interior systems is seriously underrated. We tend to think of these things only when they give us trouble in functioning and need maintenance. ‘Slide into the world of magic’ takes a moment and celebrates this joy. Once you experience the effortlessness of Hettich’s sliding solutions you too will start believing in magic. And that’s what we have tried to bring to life in the creative elements.”
Visually, the campaign mirrors the promise of the product, with fluid transitions and storytelling that combine functionality with charm. A film featuring a young girl tidying her space uses sliding systems almost as characters, bringing the message “It’s all in Hettich” to life.
Currently live across TV, digital, social media, print, OOH, and trade channels, the campaign invites homeowners and design enthusiasts alike to discover the magic of Hettich’s sliding solutions.
