SYDNEY, AUSTRALIA – Australia’s leading independent brand and design agency, Hulsbosch, has unveiled the brand identity and creative platform for Future Council, a visionary global initiative that empowers children to take real action in shaping a sustainable future.
The Future Council is the brainchild of award-winning Australian filmmaker Damon Gameau, known for That Sugar Film and 2040. The movement originates from his latest documentary, Future Council, produced by Regen Studios – Gameau’s production company dedicated to telling stories that champion regenerative ecological and social solutions. The film is set for release in Australian cinemas on 7 August 2025.
In Future Council, eight children embark on a road trip across Europe, meeting with global leaders and discovering innovative responses to the planet’s most urgent environmental challenges. Even ahead of its official release, the documentary has generated significant global momentum, including a screening at the United Nations General Assembly, and support from influential brands such as ING, Universal Music, Officeworks, and Decathlon.
The film concludes with a powerful invitation: for young viewers to become part of the Future Council itself, a child-led, adult-supported movement that partners with businesses and institutions to co-design sustainable solutions, products, and initiatives that reflect the needs of future generations.
To bring this ambitious vision to life, Hulsbosch worked pro bono with Gameau and Regen Studios to develop a complete brand ecosystem for the Future Council. This included a bold, flexible visual identity, a custom typography suite, a dynamic colour palette and comprehensive brand guidelines. But what makes this branding project stand out is the radical and authentic inclusion of the movement’s most important stakeholders: the children themselves.
Nick Mooney, senior designer at Hulsbosch, said: “From the outset, we knew this project needed to feel different, and it needed torepresent the true intent of the audience it is aimed for. The most important voices in this process were the kids. We met with them regularly and let their clarity and creativity guide our design direction. This isn’t branding made for children, it’s branding shaped with them. Our role was to honour their optimism and vision, while crafting something credible, cool and globally scalable.
“The resulting identity is deliberately non-patronising, designed to empower, not infantilise, and rooted in a tone of warmth, hope and collective action. Visually, it balances youthful energy with the seriousness of a global non-profit, capable of partnering with major institutions while still feeling accessible to 9 to 16 year-olds.”
Damon Gameau added: “Children have refreshing creativity, and they unleash creativity in others. Youth isn’t wasted on the young if we listen to them and empower their ingenuity. We wanted to create that platform, and now thanks to Hulsbosch, we have a brand that lives up to the scale of that ambition. They’ve created something, that our young members are proud to wear, stand behind, and grow with.”
