SYDNEY, AUSTRALIA – Independent brand and design agency Hulsbosch has delivered a revitalized brand identity for Australian streaming giant Stan, marking the platform’s tenth anniversary and reaffirming its presence in an increasingly competitive streaming market.
The brief called for an evolution of the brand – modernizing its look and feel for digital first applications, reinforcing its leadership position, and ensuring consistency across its expanding portfolio, which includes Stan Originals and Stan Sport.
Marcel Wijnen, Creative Director at Hulsbosch said: “Our approach was to evolve rather than reinvent, ensuring that Stan’s brand identity continues to resonate with audiences while meeting the demands of today’s digital landscape. By refining its core equities and introducing new dynamic elements, we have reinforced Stan’s position as a modern and innovative entertainment platform.”
The refreshed identity builds on Stan’s most recognisable assets, including its concise and memorable name and its signature blue, a hue that has served as a strong visual anchor since launch. The platform’s iconic full stop has been amplified, underscoring its claim as Australia’s definitive home for entertainment and sport.
A standout feature of the update is the “Dynamic Dot” – a versatile graphic device designed to inject movement and signal progress. This addition forms part of a more robust design system, complete with adaptable templates and detailed guidelines to empower Stan’s in-house creative team to deliver impactful communications across all consumer touch points.
The brand’s updated architecture also introduces a cohesive framework that integrates Stan’s varied content offerings while maintaining clarity and distinctiveness across sub-brands.
Dan Taylor, Executive Director at Stan said: “Stan is at the forefront of entertainment in Australia, and this refresh ensures our brand remains as bold and distinctive as the content we deliver. Hulsbosch has helped us evolve our visual identity while preserving what makes Stan unique, providing a modern, flexible design system that allows us to connect with audiences across every platform.”
Carolyn Pitt, Client Strategy Director at Hulsbosch added: “A brand refresh is not just about aesthetics, it’s about strengthening a brand’s ability to communicate effectively and stand out in a competitive market. With this work, Stan has a refined, future-fit identity that supports its ambition for continued leadership in the streaming space.”
