Campaign Spotlight

Keyframe launches new Gold Seas Tuna Chunks campaign

MANILA – Keyframe recently launched the new Gold Seas Tuna Chunks campaign with a television commercial starring celebrity couple Toni Gonzaga-Soriano and Paul Soriano. The TVC kicks off a nationwide campaign promoting the gourmet flavors and healthy chunky goodness of Gold Seas Tuna Chunks. Keyframe was awarded the business after a rigorous pitching process.

In a highly competitive canned tuna brand market with strong key players, General Nutrifoods Philippines, Inc. (GNP) and Keyframe welcomed the challenge of coming up with a campaign that would attract more discerning consumers to the category. General Nutrifoods Philippines, Inc. (GNP) Marketing Head, Abby Soriano, is very delighted with this casting coup for the brand. “We are very happy and excited for this campaign. We believe that with our superior product, a strong campaign handle and brand ambassadors that really believe in our product, we will definitely change the way consumers look at canned tuna from now on. Every Filipino home deserves only pure, wholesome, healthy and chunky goodness of Gold Seas Tuna Chunks.”


The TV spot is directed by Keyframe’s own Mayk Juat. Keyframe CEO, Tom Eugenio, is very optimistic for the future of Gold Seas Tuna Chunks in the market, “We are very much excited about this campaign. It is a product of really strong partnership between GNP and Keyframe. We are glad that our Client entrusted us the launch of Gold Seas Tuna Chunks in this very competitive category. Finally, the campaign is out. Please enjoy this Healthy Chunky Goodness.”

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