BANGKOK, THAILAND – When KFC brought back one of their boldest menus ever — Chizza — in 2025, the brand decided to ride the wave of Italian Brainrot, the surreal AI-generated meme trend taking over Gen Z and Alpha feeds. Known for quirky animal-like forms and silly Italian-sounding names, Brainrot has become the internet’s latest cultural obsession.
To celebrate the iconic half-chicken, half-pizza creation — crispy fried chicken topped with oozy cheese — KFC introduced their first Italian Brainrot character: Chizzalulu Chizzalala. Chaotic yet irresistibly cute, he embodies Chizza’s identity crisis: “Am I fried chicken or pizza?” He also joins the Brainrot crew, a wild mix of absurd mash-ups like Ballerina Cappuccina (ballet dancer + cappuccino) and Tralalero Tralala (shark + Nike sneakers).
And there’s only one way to find out: Eat him.
Chizzalulu Chizzalala launched in true Brainrot style: with a bizarre origin story, a music video featuring his Brainrot friends, and even a digital out-of-home campaign inviting fans to decide: chicken or pizza?
Popular KOLs like babyjolystar and Not Bangueng joined the fun, creating their own meme content and absurd stories, spreading Chizzalulu’s chaos across social media.
The chaos didn’t stop there. Chizzalulu also invaded Roblox, with his own map where players team up to hunt him down and finally taste the truth: pizza or chicken?
But despite all the madness, no one really knows what he is. All we know: he’s delicious.
CREDITS
Brand: KFC Thailand
Product: KFC CHIZZA
Campaign: CHIZZALULU CHIZZALALA
Agencies: Publicis Thailand / Bananas / Brilliant & Million
