Banco Provincia and La América invite you to “an immersion in investment.”
Nowadays, all banks and digital wallets are pushing people to invest. However, in Argentina, many people still hesitate for two reasons: mistrust and lack of knowledge. “Who do I call if something happens? Whose door do I knock on? What is a CEDEAR? How does a mutual fund work?”
When it comes to money—and how hard it is to earn it—no one wants to “dive into the deep end of the pool” without knowing how to swim it.
With pools with liquid assets that are over 200 years old, Banco Provincia invites you to take a proper immersion in investment. On one hand, you can “soak up” knowledge by learning how to invest your money in a way that is “clear as water.” On the other hand, you can do so with total peace of mind because this bank has more history and local presence than any other. There will always be an office nearby and someone to ask.
The campaign features a “hero” film along with shorter clips that dive deeper into each type of investment. It was produced alongside Virgen Films and directed by Watta Fernandez.
CREDITS
Banco Provincia Team: Juan Cancelli, Gustavo Cirigliano, Gabriel Trezza, Stefania Salerno, Pablo Cecati, Juan Scarlassa, Javier Veron.
La América Team: Alejandro Dominguez, Christian Camean, Sebastián Stagno, Rafael D’Alvia, Keke Roberts, Martin Rubins, Audrey Prieto, Micaela Mazziotti, Rulo Asencio, Luciano Groba, Lucas Sotelo, Gustavo Chiocconi, Roni Castillo, Joaco Calvo.
Virgen Films Team:
Director: Watta Fernandez
Executive Producer: Diego Peskins
Line Producer: Margarita Mugica
Producers: Juan Curcio, Jose Luis Torquati
AI Visual Designer: Pancho Schroader
Art Director: Vera Amico
Set Decorator: Marisa Rosa
Prop Master: Leo Torres
Director of Photography: Pablo Iacovone
Focus Puller: Edu Flaco
Video Assist: Theo Jarovslavsky
2nd Camera Assistant: Ceci Bejarano
DIT: Diego del Piano, Federico Tripodi Percivali
Gaffer: Agustin Rocca
Key Electric: Martin Stoeff
Key Grip: Flaco Paradiso
Costume Designer: Mercedes Gallego
Production Manager: Jaz Contreras
Production Assistants: Meli Chain, Brian Pini, Manuel Alonso
Location Manager: Diego Igartua
Sound Recordist: Pablo Bustamante
Post-production Coordinator: Juliana Sánchez
Editor: Santiago Saponi
VFX: Gabriel Mongardi
Colorist: Jorge Russo
Music House & Soundtrack: Fer Martino
