MANILA, PHILIPPINES – Manulife Philippines recently launched its latest brand campaign, M Knows Better, headlined by celebrity couple Anne Curtis and Erwan Heussaff, alongside their daughter Dahlia. The digital film, crafted in a light-hearted mockumentary format introduces audiences to “M,” a well-meaning, overly prepared family friend who embodies the lengths Manulife is willing to go to care for Filipino families.
The campaign underscores the brand’s deep commitment to helping Filipinos plan and prepare for life’s uncertainties with the care of a trusted friend. In the film, “M” is seen stepping into exaggerated scenarios – calling an ambulance for a mild cold, extinguishing a kitchen fire in dramatic fashion and even coaching young Dahlia for a prima ballerina debut. While “M” may come across as comically excessive, her actions reveal a deeper message: caring means anticipating needs before they arise, and doing everything possible to safeguard the ones we love.
“We want to show Filipinos that they can count on Manulife as a trusted partner who cares, protects, and is there to help them secure a better future,” said Sonali Verma, Chief Marketing Officer, Manulife Philippines. “Our mission is to make our customers’ decisions easier and lives better, so we aim to be their trusted partner, always there to support them and help them plan ahead.”
M Knows Better is now available on Manulife Philippines’ Facebook page and YouTube channel.
