PARIS – At the ongoing Cannes Lions 2016, forecasts on award-winning campaigns are already thriving in the advertising industry. is back for a second edition, with the same concept that made its worldwide success in 2015.

The concept: an innovative website where all admen can bet on the most creative campaigns of the year, through 1$ minimum micro-bets. “1 bet = 1 donation”.

At the end of the festival, best gamblers will be rewarded with many creative gifts provided by partners of the project, and the funds raised will finance NGOs’ campaigns through ACT Responsible association.


“Often considered as egocentric or bling-bling, especially in the splendour of Cannes, admen can now restore their image with their science! Forecasts-lovers for the most of them, they did not have the opportunity to put a stake on their beliefs. Now, Guess The Lions gives them the opportunity, while helping NGOs to communicate.” This is what led the 3 French ad lovers Mehdi Boussouis, Matthieu Etienne and Jérémy Froideval to come up with this charity project.

Great advisors

Gamblers can also draw their inspiration from international CEOs and creative directors who will share their valuable predictions on Leaders like Peter Ampe (DDB Brussels), Edson Athayde (FCB Lisbon), Emrah Akay (MullenLowe Istanbul), Jon Lavin (McCANN Madrid), Ramzi Moutran (Ogilvy Dubaï), Jesus Revuelta (Ogilvy Costa Rica), Exequiel Rodriguez (RG2 Caracas), Pascal Nessim (Marcel Paris), Ari Weiss (BBH New York)… Will unveil day after day their “TOP 5 Cannes”.

Lastly, agencies and admen around the world are invited to enter their campaigns and their favourite ads here: