ASIA-PACIFIC – SHANGHAI, CHINA, JUNE 2011 – OMD China, an Omnicom Media Group agency, has won the media business of iconic writing instrument brand Parker. The win includes Parker’s media buying and planning for TV, print and outdoor.
Commenting on the win, SiewPing Lim, CEO OMD China, said, “Parker is a legendary brand that is rooted in history and heritage. It is great opportunity that has been given to OMD China and we are glad to be partnering with Parker.”
John Jiang, Marketing Director – Greater China of Parker, said, “We are looking forward to working with OMD China. We were impressed by OMD China’s insights and overall value proposition and firmly believe that they will be able to do justice in promoting our brand’s visibility and presence in China.”
Parker is a leading manufacturer and renowned pen specialist since 1888. It entered the China market in the 1950’s.
