ASIA-PACIFIC – SEPTEMBER 2011: David Guerrero, chairman and chief creative officer of BBDO Guerrero/Proximity Philippines, is one of three panelists in the Yahoo! discussion entitled "The Next Big Nation: Emerging Markets in Asia". The discussion, to be moderated by Susanna Lee, Yahoo! Asia Pacific’s senior director of Display Advertising Sales & Marketplace, examines Vietnam, Indonesia and the Philippines, countries with significant markets and award-winning creative communications.
Discussing talent and innovation with Guerrero in the panel are Clipper Indochine (Vietnam) ECD Hien Nguyen and Publicis Worldwide SEA Director and CEO for Malaysia and Indonesia Dean Bramham. The discussion opens the second day of the festival on September 19, 1000 hours.
Other panels in the Spikes Asia programme include the Coca-Cola and eYeka seminar "Is Tomorrow’s Agency The Consumer?" at 1400 hours on Sunday, September 18, and the CASBAA panel "Welcome To A Multi-Channel World" that follows right after at 1500 hours.
In "Is Tomorrow’s Agency The Consumer?", Frederique Covington-Corbett, Chief Marketing Officer APAC of Microsoft follows by hosting a panel discussion on consumer co-creation, its best practices and its impact on marketers and their agencies. Panelists are Joël Céré, global director, Insights & Innovation Solutions, eYeka; Leonardo O’Grady, director, ASEAN Integrated Marketing & Communications, Coca-Cola Asia Pacific; Rob Sherlock, chief creative officer, Draftfcb; Shakir Moin, marketing director, Coca-Cola; and James Thompson, Asia Pacific CMO, Diageo.
For "Welcome To A Multi-Channel World", Turner Broadcasting System showcases its successful branded content project on pay-TV channel Cartoon Network with Prudential as a case study. Jill Grinda, vice president for Operations at CASBAA moderates the panel, which includes Turner Broadcasting System Asia Pacific’s Con Apostolopoulos, director for Turner Media Solutions, Prudential Corporation Asia director for Regional Marketing Sean Rach and OgilvyEntertainment President Doug Scott.
Spikes Asia Advertising Festival will be held at Suntec Singapore on September 18 to 20. For the full programme and more information, visit www.spikes.asia
