GLOBAL – LONDON, APRIL 17, 2012: BETC London has won a global brief for the launch of Samsung’s new Smart TV brand. The piece of business was awarded after a pitch conducted by the Visual Display Business of Samsung Electronics, which is based in Korea.
BETC London’s CEO, Matthew Charlton, says: “We are delighted to have won this TV and viral project for Samsung to promote its new Smart TVs. Samsung has given us a dream brief, which marries an incredible product with the desire for high levels of creativity from the work. Our focus is on the big entertainment aspect of what the the TV can do.”
“We are very excited to work with BETC London,” says Jinny Jung, marketing director of Samsung Electronics, Visual Display Business. “They came up with numerous brilliant and original ideas, and it was difficult to choose only one from the proposed ideas. We are looking forward to seeing the finished work.”
Samsung’s Smart TV is part of the next-generation of televisions hitting the market which are entirely interactive. Its 2012 flagship Smart TVs feature Smart Interaction, Smart Content and Smart Evolution- new market-revolutionizing features that deliver the richest experience available and enable consumers to experience a smarter life.
Since being founded by Matthew Charlton (CEO) and Neil Dawson (CCO) in the second half of 2011, BETC London has gone on to win a robust roster of clients including Samsung, Warburtons and Cockburn’s. In less than twelve months since its doors opened, BETC London has proven itself to be the most successful of the UK’s new creative agencies.
