NEW DELHI, INDIA — In the world of sports, few events command attention like an India–Pakistan cricket match. And this season, OTTplay has transformed the build-up into a powerful showcase of real-time, culturally tuned moment marketing, with it a specially curated print campaign amplified by the legacy and trust of the 100-year-old Hindustan Times network.
Blending the immediacy of pop culture with the credibility of print, OTTplay has been leveraging the expansive reach of Hindustan Times to create high-impact creatives that are already making waves across marketing forums and industry circles.
From viral culture to front-page conversations
The T20 campaign kicked off with a sharp creative inspired by the viral “Penguin” moment that took over social media. Instead of letting the trend fade, OTTplay turned it into a witty, cricket-led hook, seamlessly linking pop culture chatter to the anticipation around the marquee clash.
Soon after, when the narrative around the India–Pakistan fixture saw a dramatic “U-turn,” OTTplay responded in real time. A clever print execution captured the twist in tone, mirroring the emotional rollercoaster fans experienced and once again demonstrating how brands can move at the speed of culture while retaining contextual relevance. OTTplay print campaign leverage…
Love, rivalry, and Valentine’s Day
With Valentine’s Day around the corner, the brand has now pivoted the narrative yet again, this time blending romance with rivalry. By reframing the India–Pakistan encounter through the lens of passion, love, and intensity, OTTplay has turned a global sporting event into a culturally resonant moment that speaks beyond just cricket fans.
Commenting on the campaign, Avinash Mudaliar, Co-Founder and CEO, OTTplay, said, “Each creative execution has reinforced one thing: the India–Pakistan cricket match isn’t just a game, it’s an emotion. And OTTplay is tapping into that emotion in real time. What makes the campaign particularly noteworthy is the medium strategy. By harnessing the legacy, trust, and unmatched distribution of Hindustan Times, OTTplay has brought moment marketing into a space often perceived as static, print. The result is high-impact storytelling that bridges traditional media credibility with digital-era agility.”
In an age of fleeting trends, OTTplay is proving that when culture moves, brands must move faster and smarter. As anticipation builds for the much-awaited showdown, the message is simple and clear: Don’t just follow the moment. Stream it on JioHotstar with OTTplay.
OTTplay is India’s leading OTT aggregator app, offering access to 30+ OTT platforms—including Jiohotstar, Zee5, SonyLIV, Lionsgate Play, Aha etc.
