Campaign Spotlight
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Jung von Matt Hangang launches ‘Jin-ius’ campaign for skincare brand Laneige starring BTS’ Jin
SEOUL, SOUTH KOREA — The work celebrates the “Jin-ius” of Laneige’s Cream Skin Cerapeptide™ Toner & Moisturizer. The campaign holds significance for BTS’ oldest…
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Golin rolls out Asia Pacific-designed LGBTQ+ float for Taiwan Pride 2024
TAIPEI, TAIWAN — Interpublic Group agency Golin unveiled the latest installment of its multi-year Taiwan Pride sponsorship this weekend, at…
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PepsiCo launches new product Gatorlit: ‘Can’t solve everything, but helps you recover very quickly’
BUENOS AIRES, ARGENTINA — PepsiCo ventures into the rapid rehydration category in Latin America with the launch of Gatorlit: a new…
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MRM Detroit continues ‘No Plate Left Behind’ initiative with the Navy Federal Credit Union
MICHIGAN, USA — After successfully serving 1.3 million meals to families struggling with food insecurity in 2023, Navy Federal Credit…
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Fred & Farid New York turn children’s dreams into reality for La Compagnie’s 10th anniversary
NEW YORK, USA — All-business-class boutique airline La Compagnie has partnered with creative agency Fred & Farid New York to…
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Bossjob rolls out new campaign for a healthy work environment with online challenge
MANILA, PHILIPPINES — In an era where a positive workplace matters, Bossjob, the Artificial Intelligence (AI)-powered and chat-first career platform for…
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LinkedIn presents helpful tips to Gen Zs with ‘Know-How That Sticks’ campaign by VCCP London
LONDON, UK — LinkedIn launches an episode of its latest social-first campaign, “Know-How That Sticks,” in partnership with integrated agency VCCP London.…
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Diageo Korea and Jung von Matt Hangang launch Don Julio ‘Por Amor’ with Frieze 91
SEOUL, SOUTH KOREA — Diageo Korea has teamed up with Frieze 91 as an associate partner to introduce luxury tequila…
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Domino’s France delivers morse code mystery in new campaign by Grinta
PARIS, FRANCE — To promote its Crazy Days, pizza chain Domino’s has launched a campaign that makes no sense… or…
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Guinness and AMV BBDO launch the ‘Dancing can’ to bring the perfect pour home
LONDON, UK — Alchohol brand Guinness has invited more people to experience the joy and communion of a perfect pint at…
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Ely Buendia surprises crowd with lullaby versions of iconic Eraserheads songs for Ikea PH’s sleep campaign
PASAY, PHILIPPINES — IKEA Pasay City, home to the world’s largest IKEA store, recently held a “Pajama Weekend” for its…
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Ogilvy India transforms the mundane task of online searching with ‘Googlies on Google’
NEW DEHLI, INDIA — Ogilvy’s latest campaign for Google Search, “Googlies on Google,” is designed to transform how people experience…
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Dentsu Italy’s ‘Proud beyond Pride’ extends LGBTQIA+ conversation beyond June
MILAN, ITALY — Marketing & advertising agency Dentsu Italy has revealed a new OOH campaign, “dentsu & Friends” running across…
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