Campaign Spotlight
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O Boticário, AlmapBBDO unites Kaká, Cannavaro to launch Malbec Black Legend
SÃO PAULO, BRAZIL – In a year marked by narratives about excellence, with the eyes of the world turning to…
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TBWA\Singapore, FairPrice spotlight everyday moments in Chinese New Year 2026 campaign
SINGAPORE – For its Chinese New Year 2026 campaign, FairPrice Group shifts focus away from celebratory spectacle to spotlight the small, familiar moments…
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RHB, THE SHOUT GROUP spotlight dignity and self-worth in Chinese New Year film
KUALA LUMPUR, MALAYSIA – Titled ‘Dignity’, RHB’s latest festive film – conceptualised by the Bank’s long-time agency partner THE SHOUT GROUP (FCB SHOUT) – shifts…
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R/GA, We Are Warriors and Powerhouse unveil visual identity for Blak Powerhouse 2026
SYDNEY, AUSTRALIA — Powerhouse and Indigenous social enterprise We Are Warriors (WAW), in partnership with creative innovation company R/GA, are once again flipping…
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Helsinki’s viral invitation invites Pamela Anderson to reclaim her Finnish name
HELSINKI, FINLAND — The City of Helsinki, together with actor Janne Hyytiäinen, has issued a very public — and very personal — invitation…
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Volvo Malaysia ‘launches’ SELAMAT, turning safety into a national conversation
KUALA LUMPUR, MALAYSIA – To ignite attention to Volvo’s latest new model launch, the ES90, Volvo Malaysia instead launched an…
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Stories from the road: Inside Grab’s human-led Driver AI Ambassador Program
MANILA, PHILIPPINES – There is a particular intimacy to our everyday experiences with Grab. It lives in the warm greeting…
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Skydeck launches ‘Melbourne Upside Out’ brand platform
MELBOURNE, AUSTRALIA – Melbourne Skydeck, the Southern Hemisphere’s highest observation deck and a flagship experiential attraction within the Journey Beyond portfolio, has unveiled…
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Jung von Matt unveils global MINI x Paul Smith campaign rooted in design storytelling
LONDON, UK – Jung von Matt has developed and produced a global campaign celebrating a new design collaboration between leading…
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Sandvik, BBDO Nordics reveal the mining reality Behind Electric Vehicles
STOCKHOLM, SWEDEN — In an era where electric vehicles have become the ultimate symbol of a green future, global engineering group…
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Coca-Cola taps Gen Z to reimagine Chinese New Year 2026
SHANGHAI, CHINA — As the Year of the Horse approaches, Coca-Cola launches its Chinese New Year campaign under the theme “Spark…
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Signify Launches EcoLink’s #FansReimagined campaign conceptualized by Hashtag Orange
MUMBAI, INDIA – Signify has rolled out a new campaign featuring its power packed EcoLink BLDC fans range, starring actor and brand…
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Jollibee celebrates the craft and cultural legacy behind Chickenjoy
MANILA, PHILIPPINES – For many Filipinos, Chickenjoy is more than just fried chicken. It is a taste of home, a…
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