Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Spotify introduces the first-ever RADAR Creators Philippines, empowering a new generation of Filipino storytellers
MANILA, PHILIPPINES – Spotify today unveils the first-ever RADAR Creators Philippines, spotlighting emerging Filipino podcasters redefining the local podcasting scene.…
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Julie’s debuts first Deepavali short film: ‘The Duel,’ a duel that unites
KUALA LUMPUR, MALAYSIA – Ever experienced that love-hate relationship with your relatives, especially during festive gatherings? It is a feeling…
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RED FM unveils bold new campaign ‘Keh Diya Na… Hum Nahi Sudhrenge’
NEW DELHI, INDIA – 93.5 RED FM, India’s largest radio network, has unveiled its new campaign, “Keh Diya Na… Hum…
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Chupps brings first of its kind, planet conscious billboard; aims to raise awareness about fashion waste
MUMBAI, INDIA – In a striking statement for sustainability and a never-seen-before move, Chupps Footwear, India’s homegrown open-footwear brand, has…
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TfL, VCCP launch powerful campaign to educate people on how to be active bystanders and to deter perpetrators of crime
LONDON, UK – Transport for London (TfL) launched a new campaign, “Act Like a Friend,” developed with creative agency of record…
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ManipalCigna Diwali Health Insurance’s ‘Jiske Paas, Lakshmi Maa Karein Waha Niwas’ redefines prosperity to address India’s health insurance deficit
MUMBAI, INDIA – As India lights up for Diwali, the festival of wealth, prosperity, and new beginnings, ManipalCigna Health Insurance,…
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555 Tuna, Leron Leron Sinta welcome PBB Housemates as new endorsers in their latest campaign
MANILA, PHILIPPINES – Fresh out of the PBB house, fan favorites Esnyr Ranollo, Klarisse De Guzman, and Shuvee Etrata make…
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Step Inside Silid ng Silakbo: Spotify transforms the magic of Cup of Joe’s music into an immersive fan experience
MANILA, PHILIPPINES – The post-concert high isn’t over yet for Joewahs! Fresh from the success of their first major concert…
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Bev and Barry say ‘Stuff It. Live More.’ in new Storage King platform, via Ogilvy
SYDNEY, AUSTRALIA – Meet Bev and Barry, the loveable stars of Storage King‘s category-breaking new “Stuff It. Live More.” brand platform, set to transform the way Aussies and Kiwis look at storage. Developed by Ogilvy and live this…
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FairPrice, BBH Singapore turn daily routines into moments of joy
SINGAPORE — FairPrice Group (FPG), Singapore’s largest retailer, shines a spotlight on thoughtful retail innovations that make daily routines a little…
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A fresh look for Banyan Hill: Town Square launches new brand identity
MELBOURNE, AUSTRALIA – Banyan Hill, a masterplanned community located just south of Byron Bay, has launched a total brand refresh including…
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Cadbury, VCCP unite Britain’s icons in ‘All Heroes. No Zeros’ campaign
LONDON, UK – Cadbury has unveiled “All Heroes. No Zeros,” a major new integrated campaign and brand platform for the much-loved Cadbury…
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Virgin Active, We Are Pi challenge toxic wellness culture for World Mental Health Day
LONDON, UK – Virgin Active is pushing back against the toxic wellness industry with a new phase of its global campaign,…
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