Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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JioMart encourages people to avoid the crazy summer heat by shopping from their homes
DELHI, INDIA — Ecommerce giant JioMart from Reliance Retail has launched its latest summer campaign that encourages Indian shoppers to…
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Lavazza takes you to Mars in this out-of-this-world campaign that emphasizes its commitment to sustainability
MILAN, ITALY — Lavazza, the leading Italian coffee company, has unveiled ¡Marte! For Another Planet, the brand-new coffee product that…
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Shaken Udder’s and Quiet Storm urge everyone to do what makes them happy, even if it’s silly courtroom dancing
LONDON, UK — Premium milkshake brand Shaken Udder’s first major TV campaign was filmed in the unlikely setting of a…
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L’Oréal Professionnel taps Wunderman Thompson to pioneer hair looks in the metaverse
SINGAPORE — Hairstylist brand L’Oréal Professionnel has partnered with creative agency Wunderman Thompson to launch Direct-to-Avatar products across multiple online marketplaces.…
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Electriclime and Riot Games spotlight the women gamers of Valorant
SINGAPORE — Production house electriclime and video game developer Riot Games have partnered to celebrate the very best of female empowerment…
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Brazil-based urban art exhibit lends visibility to people living on the streets
SÃO PAULO, BRAZIL — The unhoused population in Brazil grew 38% between 2019 and 2022, when it reached an estimated…
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Five Star Chicken helps Thai parents and grandparents take over big TikTok accounts to reunite their families
BANGKOK, THAILAND — Are you guilty of ignoring your parents’ calls and texts while you get lost in the endless…
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Cheil and Mindy.cl’s ‘The Activist Reserve’ directly contributes to changes in Chilean environmental law
SANTIAGO, CHILE — Online psychology platform Mindy.cl has partnered with Cheil Worldwide Chile to launch “The Activist Reserve,” which spotlights…
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JBL and BLKJ Havas drive sustainability by replacing wrapping paper with rap songs
SINGAPORE — JBL, the global audio equipment manufacturer, has launched its Rap Your Gift audio gifting portal, in support of…
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G-Star RAW, The Family Amsterdam, and Maarten Baas refashion denim waste into design and art pieces at Milan Design Week
MILAN, ITALY — Denim brand G-Star RAW recently partnered with creative agency The Family Amsterdam and designer Maarten Baas to create…
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Ryan Gosling keeps the watch in Tag Heuer Carrera’s 60th anniversary film by DDB Paris
PARIS, FRANCE — In 2023, the most iconic racing chronograph ever celebrates its 60th birthday. The TAG Heuer Carrera has…
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Google Arts & Culture taps into the power of AI to monitor and preserve coral reefs all around the world
MANILA, PHILIPPINES — With slowly yet steadily rising global and ocean temperatures, coral reefs are some of the most vulnerable…
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Noise and PUMA India’s partnership engages people to make sports a part of their everyday lives
MUMBAI, INDIA — Noise, India’s leading connected lifestyle brand, announced its partnership with PUMA India to emphasize the synergy between…
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