Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Sandvik, BBDO Nordics reveal the mining reality Behind Electric Vehicles
STOCKHOLM, SWEDEN — In an era where electric vehicles have become the ultimate symbol of a green future, global engineering group…
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Coca-Cola taps Gen Z to reimagine Chinese New Year 2026
SHANGHAI, CHINA — As the Year of the Horse approaches, Coca-Cola launches its Chinese New Year campaign under the theme “Spark…
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Signify Launches EcoLink’s #FansReimagined campaign conceptualized by Hashtag Orange
MUMBAI, INDIA – Signify has rolled out a new campaign featuring its power packed EcoLink BLDC fans range, starring actor and brand…
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Jollibee celebrates the craft and cultural legacy behind Chickenjoy
MANILA, PHILIPPINES – For many Filipinos, Chickenjoy is more than just fried chicken. It is a taste of home, a…
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Lamborghini’s Driven by Dreams reimagines the icon as a lifelong spark of imagination
MILAN, ITALY — Automobili Lamborghini and Dentsu Creative Italy unveil Driven by Dreams, a new branded content project celebrating the deep connection between the brand and…
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Balter launches pub only book made entirely from beer coasters
AUSTRALIA – Three-time world surfing champion Mick Fanning and Balter Brewing Company have bypassed traditional bookstores to launch “Beers do come…
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Bruce Mau Design unveils a bold new identity for the McMichael Canadian Art Collection
CANADA – Multidisciplinary design studio Bruce Mau Design (BMD) has partnered with the McMichael Canadian Art Collection on a transformative…
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Tanqueray names Sarah Jessica Parker as global ambassador in celebration of life’s defining “no”s
SÃO PAULO, BRAZIL – Tanqueray is proud to announce Sarah Jessica Parker as its global ambassador, kicking off a new…
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dentsu Singapore, Quantcast drive high intent growth for Standard Chartered
SINGAPORE – Amid Singapore’s complex financial services landscape, where tightening credit policies and market saturation constrain media performance, dentsu Singapore…
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Cutwater helps Hartz normalize dog diapers through humor and heart
USA – Nearly 3.1 million dogs are surrendered annually to animal shelters within the U.S. About 600,000 of those cases…
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Virgin Active pushes back against artificial wellness in new MONTOYA campaign
SYDNEY, AUSTRALIA – In a world of constant optimisation, comparison and algorithmic pressure, Virgin Active’s latest campaign encourages Australians to…
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Driving as defiance: Alpine A390 debuts in a techno-futuristic world
PARIS, FRANCE – To celebrate the arrival of the A390, the brand’s first 100% electric sports fastback, Alpine and Maison BETC Paris…
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More than entertainment and safety: How BBDO Guerrero turned PAL’s safety video into something that sticks
MANILA, PHILIPPINES – Making passengers pay attention to in-flight safety videos is a constant challenge. Capturing — and sustaining —…
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