Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Ace Saatchi & Saatchi unleashes AI-powered cat and dog for Red Fiber’s launch campaign
MANILA, PHILIPPINES – Made by Ace Saatchi & Saatchi’s in-house production team, the agency brought together creativity and cutting-edge AI…
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Charles Leclerc fronts global launch of Chivas Regal’s Crystalgold
SINGAPORE – Luxury Scotch whisky brand Chivas Regal has launched its latest innovation, Chivas Regal Crystalgold, a crystal-clear, ultra-smooth spirit that redefines…
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Kwik Fit drives home its 20,000 Mile Guarantee with global OOH stunt by VCCP
LONDON, UK — Leading automotive maintenance provider Kwik Fit, together with its creative agency of record VCCP, has rolled out…
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DDB Sydney, DoorDash redefine delivery in playful new campaign
AUSTRALIA – DoorDash has launched a bold new brand world in its biggest Australian marketing campaign to date. Featuring a…
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LIA 2025: Branded Content, Branded Entertainment jury awards Grand LIAs to TBWA\Media Arts Lab, McCann Paris
LAS VEGAS, USA – Steered by Jury President Peter Khoury, Regional Chief Creative Officer of TBWA\Asia and Chief Creative Officer…
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GIGIL Manila, Innocean Seoul reel in Silvers at LIA 2025 for Branded Content, Branded Entertainment
LAS VEGAS, USA – As the Branded Content & Entertainment jury deliberation concluded, Asian powerhouse agencies GIGIL Manila and Innocean…
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Leo Dubai nets a Grand LIA Win for NBA India’s ‘The Great Indian Dunk’ at LIA 2025’s Poster category
LAS VEGAS, USA – Leo Dubai scooped the 2025 London International Awards’ Grand LIA in the Poster category for their…
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Penshoppe ushers in a new Season of style with ‘Cozy Days Ahead’
MANILA, PHILIPPINES – Following the adrenaline-fueled success of its “Full Speed Ahead” campaign, Philippine fashion leader Penshoppe invites everyone to…
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Moncler redefines digital luxury with the launch of new Moncler.com
MILAN, ITALY – Moncler has unveiled the redesigned Moncler.com, a digital flagship that transforms from a traditional e-commerce platform into an immersive…
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HeimatTBWA\Germany scores two Grand LIAs for Production & Post-Production, Music and Sound jury at LIA 2025
LAS VEGAS, USA – HeimatTBWA\Germany locked in two Grand LIAs in the first batch of winners from the 2025 London…
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Ogilvy India, Big Time Creative Shop bags Gold, Silvers in Creativity in Media, Production & Post Production categories at LIA 2025
LAS VEGAS, USA – The London International Awards have announced the winners of three categories: Creativity in Media, Music &…
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Star Pubs, St Luke’s launch celebrity takeover to inspire future licensees
LONDON, UK – Heineken UK’s Star Pubs has unveiled a fresh approach to attracting the next generation of licensees through a…
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Cute Press and Wolf BKK champion inclusivity with industry first ‘Judge-Free Foundation’ badge
BANGKOK, THAILAND – Cute Press, in partnership with Wolf BKK, is breaking barriers in the beauty industry with the launch…
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