Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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The latest COKE STUDIO Beat: 2025 season unites unexpected artists to create Coke Studio songs engineered to uplift the new generation
SINGAPORE – COKE STUDIO, the globally renowned, disruptive music platform, has returned for its 2025 season with a fresh wave…
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MBCS, GWM Malaysia fuse culture, innovation on Malaysia Day with record-breaking feat
KUALA LUMPUR, MALAYSIA – MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, partnered with GWM Malaysia to…
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Leo Australia gamifies safe driving in new road safety campaign
SYDNEY, AUSTRALIA – National insurer AAMI is setting the record straight on who’s a safer driver through a new national road…
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Budweiser China, Fred & Farid deepens signature red, transforms subtle packaging change into interactive campaign
SHANGHAI, CHINA – Budweiser China has launched an unconventional campaign that transforms a minor packaging change into an interactive consumer…
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Central Midnight Sale, Wolf BKK invite everyone to ‘Own It First,’ no more waiting for hand-me-downs
BANGKOK, THAILAND – Most people grew up with hand-me-downs at home, whether clothes, toys, household items, or even furniture, often…
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Panel discussions, keynote talks, masterclasses: The complete LIA 2025 schedule at Las Vegas
LAS VEGAS, USA – The Creative LIAisons, fully funded by the London International Award (LIA), is one of the industry’s…
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Kaya launches new campaign advocating dermatological expertise with Fatima Sana Shaikh
MUMBAI, INDIA — Marico Limited, one of India’s leading FMCG companies, has launched the latest campaign for Kaya, spotlighting the…
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Spark and Colenso launch bold new brand campaign with a quarter of a car
AUCKLAND, NEW ZEALAND – Spark New Zealand, in collaboration with Colenso BBDO, has unveiled a striking new brand campaign that champions…
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BBDO India, World Gold Council redefine gold for a new generation
MUMBAI, INDIA – BBDO India, in partnership with the World Gold Council, has unveiled its latest campaign, “The Moment Is Gold”,…
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Cetaphil Baby Partners with MomJunction to Champion “Parenting ki Nayi Parampara”
INDIA – Cetaphil Baby, the trusted leader in premium baby skincare, today announced an innovative partnership with MomJunction to launch a transformative nationwide campaign that celebrates a new era…
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G-STAR presents Anatomic Denim: A complete creative vision in product, campaign, and art
AMSTERDAM, NETHERLANDS – On September 23, 2025, G-STAR launched Anatomic Denim, a bold new move that merges design innovation, visual…
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Hettich’s sliding systems take center stage in Wondrlab’s new ‘Magic’ campaign
MUMBAI, INDIA — Wondrlab, India’s largest platform-first martech network, has joined forces with Hettich India to unveil a fresh campaign, “Slide…
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JSW Paints, TBWA\India reimagine festive season with ‘Any Colour, One Price’ campaign
MUMBAI, INDIA — JSW Paints, India’s leading environment-friendly paints company and part of the US$23 billion JSW Group, has launched its…
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