Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
Austria Tourism’s “Austrian Synapse” campaign turns travel memories into brain connections
VIENNA, AUSTRIA — As more travelers look for personal growth rather than just a change of scenery, Austria Tourism is positioning…
Read More » -
Leo Singapore brings investment flexibility to life in new Income Insurance campaign
SINGAPORE — Income Insurance Limited (“Income Insurance”) in partnership with Leo Singapore, unveils a new campaign that spotlights the flexibility…
Read More » -
Samsung’s new Galaxy film celebrates imagination beyond technology
SEOUL, SOUTH KOREA – Samsung has revealed a new 3-minute film that builds on the Galaxy brand’s philosophy of “Life…
Read More » -
Orange, Publicis Conseil spotlight the fight for Women’s Football in The Match Before the Match’
PARIS, FRANCE – On the occasion of International Women’s Rights Day, Orange and Publicis Conseil unveil “The Match Before the…
Read More » -
TBWA\MCR, Prost8 unveil ‘Dodge The Finger,’ the world’s first bum-controlled DOOH game
LONDON, UK – TBWA\MCR has created the world’s first Digital Out of Home (DOOH) advert to be controlled by a bottom…
Read More » -
KFC Thailand reaches its final province with a carsick bag challenge in Mae Hong Son
BANGKOK, THAILAND – KFC Thailand celebrates a major milestone, completing the map across all 77 provinces in Thailand with the…
Read More » -
Maison BETC Paris elevates Lacoste Original franchise with Aqua launch
PARIS, FRANCE – With Lacoste Original Aqua, the House explores a new olfactory horizon: a fresh and intense composition enhanced…
Read More » -
THE SHOUT GROUP, RHB spotlight the power of education in Raya film ‘Hope’
Kuala Lumpur, 9 March 2026 – Conceptualised by its long-time creative partner, THE SHOUT GROUP (FCB SHOUT), RHB’s 2026 Raya film…
Read More » -
Heineken fuels fan connections at the Australian Grand Prix with Momentum activation
MELBOURNE, AUSTRALIA – Heineken stopped motor-racing lovers in their tracks at this year’s Formula 1 Qatar Airways Australian Grand Prix, treating…
Read More » -
Saatchi & Saatchi, John Lewis spotlight what mums really want this Mother’s Day
LONDON, UNITED KINGDOM – Ahead of Mother’s Day (15th March), John Lewis and Saatchi & Saatchi have launched “Daisy May…
Read More » -
IKEA Philippines launches Project Panchi Akap Pabalik to support social and environmental causes
MANILA, PHILIPPINES – Baby Panchi or Punch, the adorable macaque living in Japan’s Ichikawa Zoo, has captured the world’s hearts.…
Read More » -
Kindred reinforces its commitment to supporting Filipina health this Women’s Month
MANILA, PHILIPPINES – Women’s Month is full of empowering, encouraging celebrations of female strength. And Kindred, the women’s health clinic…
Read More » -
Leo UK, McDonald’s turn real Camera Rolls into a campaign celebrating late night rituals
MANILA, PHILIPPINES – Leo UK and McDonald’s UK have launched Camera Rolls, a new multi-channel brand campaign built on a…
Read More »