Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: LG Electronics’ HS Ad launches “The Rivalries” original digital TV series as part of NCAA partnership
MANILA, PHILIPPINES — HS Ad, the long-running in-house agency for LG Electronics, brings something special to the madness this March…
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Campaign Spotlight: Meta’s latest ‘Good Ideas Deserve to Be Found’ campaign reveals ‘the invisible’ via Now We Collide
SINGAPORE – Sydney-based creative agency Now We Collide has created a new campaign for Meta which showcases the ingenuity of…
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Campaign Spotlight: HumanSense creates campaign for International Transgender Day of Visibility
COLOMBO, SRI LANKA – To commemorate the International Transgender Day of Visibility on 31st March, the transgender and gender diverse…
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Campaign Spotlight: Nobel Hygiene and The Womb feature a mother who commands the Kerala snake boat rowers in new campaign
MUMBAI, INDIA — The Womb Communications has conceptualised and developed Nobel Hygiene’s latest campaign for its baby diaper brand –…
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Campaign Spotlight: McDonald’s Norway shows its ugly side in a new anti-littering campaign
OSLO, NORWAY — Take away packaging is the third largest source of littering in cities, according to research. As the…
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Campaign Spotlight: Unilab and Propel Manila celebrate the new generation in this cool new mobile-first spot
MANILA, PHILIPPINES – Through this hip new vertical film, Unilab together with Propel Manila gives us a fresh and energetic…
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Campaign Spotlight: Closeup creates the world’s first NFT marriage certificate which recognises all couples in a relationship
SINGAPORE — Closeup, an oral care brand of Unilever, has championed closeness over 50 years, and has always believed in…
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Campaign Spotlight: Octopus&Whale and Likha by BayaniChain mount advocacy
MANILA, PHILIPPINES — The Philippines’ vibrant marine biodiversity provides habitat to around 200 species of sharks, including rays, and chimaeras.…
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Campaign Spotlight: Bodyright urges everyone to be unretouched and unashamed with ‘March Unfiltered’ movement
AUCKLAND, NEW ZEALAND – Global initiative Bodyright, from TBWA\New Zealand, is continuing its fight against unethical retouching and misrepresentation of…
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Campaign Spotlight: Every electric socket in the world becomes an exclusive gateway to the Volvo’s C40
SÃO PAULO, BRAZIL — Surprising but feels inevitable: to discover Volvo‘s all-electric model, the C40 Recharge, all it takes is…
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Campaign Spotlight: Pizza Hut supports Earth Hour by getting fans to embrace the dark side for a brighter future
HONG KONG — Pizza Hut is always seeking to connect with its fans on topics close to their hearts –…
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Campaign Spotlight: Save Ukraine — #StopWar: stars, activists, and volunteers participate in international charity telethon in support of Ukraine
KYIV, UKRAINE – An international charity concert-marathon in support of Ukraine Save Ukraine — #StopWar took place on Sunday, March…
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Campaign Spotlight: With The Sign Dance you can now use TikTok dances to approach the Italian Sign Language
MILAN, ITALY – The Ente Nazionale Sordi (ENS) and the Comitato Giovani Sordi Italiani (CGSI), together with DLVBBDO, to bring Italian…
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