Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Bond University and artist Mace Robertson launch Interactive micro-door installation via VMLY&R
BRISBANE, AUSTRALIA — Bond University and VMLY&R today announced the launch of a new ambient outdoor campaign. Four smaller-than-life interactive…
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Campaign Spotlight: Petbarn launches AW22 collection via Howatson+Company
SYDNEY, AUSTRALIA — Petbarn has partnered with Howatson+Company to launch its AW22 fashion range for dogs and cats. The campaign…
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Campaign Spotlight: Sid Lee Paris and PLUM inspire with striking new visual brand campaign
PARIS, FRANCE — In an eye-catching new print, outdoor and digital campaign, Sid Lee Paris and interior design brand PLUM…
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Campaign Spotlight: Drama Queen agency has created a no-drama brand & communication for an anti-war charity foundation.
KYIV, UKRAINE – On February 24th, Russia invaded Ukraine. Since the first days of the war, everyone from huge charity…
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Campaign Spotlight: Milk + Honey United says “Ordinary be damned” for Lion’s James Squire
SYDNEY, AUSTRALIA — “Ordinary Be Damned” is the bold new brand platform for Lion’s James Squire, just launched by independent…
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Campaign Spotlight: Ladder and FRED & FARID Los Angeles release “Crocodile” spot as the second chapter of “So Good” campaign
LOS ANGELES, USA — Ladder, the company offering flexible life insurance in minutes, today released “Crocodile,” the second installation of…
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Campaign Spotlight: Hair Care brand drives gender inclusivity change in school curriculum for the first time in Pakistan’s history
LAHORE, PAKISTAN – Lifebuoy Shampoo and the Ministry of School Education Punjab have partnered and made a real impact on…
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Campaign Spotlight: adidas builds a glow-in-the-dark basketball court 232 meters above Dubai
DUBAI, UAE — Celebrating the latest Impossible Is Nothing chapter in Dubai, adidas built a basketball court 250m above Dubai…
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Campaign Spotlight: To combat cyber-bullying, Innocence in Danger and ROSA PARIS are sending out thousands of photos
PARIS, FRANCE – Today, 86% of French people between the ages of 12 and 17 are equipped with smartphones*. A…
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Campaign Spotlight: Degree launches new global brand platform ‘Not Done Yet’ by AMV BBDO
LONDON, UK – Degree deodorant, also known as Sure in the UK and Rexona in the rest of the world,…
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Awards: Wunderman Thompson Philippines wins prestigious Lotus Roots Award, plus Bronze in Adfest
MANILA, PHILIPPINES – Wunderman Thompson Philippines won an elusive Lotus Roots award at yesterday’s Adfest Awards in Thailand for their…
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Campaign Spotlight: Babel’s Plastic Blood campaign for Surfrider Europe exposes microplastics found in human blood for the first time
LONDON, UK — The startling discovery that plastic waste contaminates our blood and not only the planet is at the…
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Travel: Philippine Airlines and DOT celebrate open borders with a series of spots from Ace Saatchi & Saatchi
MANILA, PHILIPPINES — In this collaboration to help the country’s pandemic- stricken tourism industry, Philippine Airlines and the Department of…
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