Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Maggi Gaming IRL: Bringing video game food to real life with flavor, fun, and fandom
MANILA, PHILIPPINES – Ever wondered what that delicious-looking dish you found in a video game tastes like in real life?…
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Jobstreet by SEEK champions mental health in workplace with “We See You” campaign
MANILA, PHILIPPINES – The conversation on mental health and well-being at work has shifted. They are no longer nice-to-haves; they have…
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Prudential Hong Kong partners with Terence Lam for 2025 Health Campaign
HONG KONG – Prudential Hong Kong has unveiled its 2025 Health Campaign, fronted by acclaimed singer-songwriter Terence Lam, to spotlight…
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KFC, We Are Social launch the ‘KFC Bucket Search’ for Warner Music’s WAVS initiative to support young musicians across Thailand
BANGKOK, THAILAND – KFC has teamed up with socially-led creative agency We Are Social Thailand and Warner Music for the KFC Bucket Search…
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Hulsbosch unveils refreshed brand identity for Stan’s 10th Anniversary
SYDNEY, AUSTRALIA – Independent brand and design agency Hulsbosch has delivered a revitalized brand identity for Australian streaming giant Stan, marking the platform’s…
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Kuya Kim Atienza puts MOVE IT’s top standard Rider Onboarding to the test
MANILA, PHILIPPINES -In a unique demonstration of road safety advocacy, homegrown motorcycle taxi platform MOVE IT enlisted veteran journalist and…
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Strings & Things hits a high note with BMB’s music video inspired ‘Fun Om Nom Nom’ campaign
LONDON, UNITED KINGDOM – Beloved cheese snack brand Strings & Things has returned to the spotlight with a vibrant, integrated…
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Dentsu Philippines serves up real cravings with ‘Real Feels’ for Burger King
CAMPAIGN SPOTLIGHT: dentsu Philippines has crafted “Real Feels”, a playful social media campaign that transforms real conversations into real Burger…
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Feel the PICKUP: PICKUP COFFEE’s new campaign celebrates the moments that UPlift your everyday
MANILA, PHILIPPINES – In a world that moves fast and feels busier by the day, we often find ourselves looking…
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Riviana, Nunn Media serve Up ‘Nonna Approved’ campaign for One Pan Risotto
SYDNEY, AUSTRALIA – Riviana has unveiled its latest culinary innovation, One Pan Risotto, through a warm and witty national campaign created…
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Specsavers Hearing launches ‘The Whole Conversation’ to challenge passive attitudes toward mild hearing loss
LONDON, UNITED KINGDOM – Specsavers has unveiled its latest integrated campaign, ‘”he Whole Conversation,” a witty yet poignant call to action…
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Knorr transforms a forgotten emoji into a flavor icon for World Emoji Day
MANILA, PHILIPPINES – In a witty celebration of World Emoji Day, Knorr Philippines has breathed new life into one of…
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Dentsu Creative Vietnam and Mirinda team up with Superman to ‘Unleash Your Superpower of Fun’
HANOI, VIETNAM – Dentsu Creative Vietnam has unveiled “Unleash Your Superpower of Fun,” a landmark collaboration between Mirinda and the Superman…
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