Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Cute Press redefines beauty standards with ‘Reborn’ campaign
BANGKOK, THAILAND – In a bold move that challenges long-held beauty conventions, Thai beauty brand Cute Press has launched its latest campaign, Reborn,…
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Visit Sunshine Coast relaunches ‘Sunshine Moments’ with a playful twist
QUEENSLAND, AUSTRALIA – Visit Sunshine Coast has unveiled the refreshed “Sunshine Moments” campaign, a vibrant reimagining of the quintessential coastal holiday. Developed…
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Volkswagen celebrates lifelong fans in social-first campaign
LONDON, UNITED KINGDOM – Volkswagen is putting its fans front and center with the launch of the latest phase of…
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From meme to phenomenon: How Duolingo became China’s summer obsession
SHANGHAI, CHINA — This summer, Duolingo did more than join the conversation in China – it became the conversation. With…
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Epica Awards spotlight their press only jury in playful new campaign
PARIS, FRANCE – In an industry where creativity is often judged by peers, the Epica Awards stand apart by entrusting…
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2degrees and TBWA launch wearable sport psychology for girls in sport
AUCKLAND, NEW ZEALAND – In New Zealand, girls are dropping out of sport at nearly twice the rate of boys…
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The Hallway and B Lab AANZ say goodbye to ‘Fat Cats’ in provocative new campaign
AUSTRALIA — Independent creative agency The Hallway has teamed up with B Lab Australia & Aotearoa New Zealand (B Lab AANZ) to launch a…
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Hearts & Science secures sponsorship of ITV’s ‘This Morning’ for Go.Compare
LONDON, UK – Hearts & Science has brokered a new partnership between Go.Compare and ITV’s “This Morning,” one of the UK’s…
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The Huddle Room reboots national heroes for a new generation
MANILA, PHILIPPINES – In a bid to make heroes cool again, The Huddle Room, a full-service independent agency, has rolled…
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San Miguel Pale Pilsen’s 135-Year History and Heritage Captured in Limited-Edition “Balik Tanaw” Can
MANILA, PHILIPPINES – San Miguel Pale Pilsen has endeared generations of Filipinos with its signature, award-winning brew that has become…
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Publicis Conseil and Prodigious launch Carrefour’s first AI-powered international campaign
PARIS, FRANCE – Carrefour has unveiled its latest back-to-school campaign, created entirely with artificial intelligence in collaboration with Publicis Conseil…
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VCCP and O2 celebrate the power of connection in bold new campaign
LONDON, UK – O2 has unveiled the latest installment of its Essential for Living brand platform with a new campaign, Near or Far.,…
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Roza and VML Thailand reimagine disaster relief with the Ready Bag
BANGKOK, THAILAND – In a country where natural disasters strike with unsettling regularity, the simple act of delivering aid can…
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