Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Socialyse Paris, part of the Havas Group, launches the first narcotics anonymous support group meeting in the metaverse: NAverse
PARIS, FRANCE — NAverse, the first Narcotics Anonymous support group meeting in the metaverse, took place last February 17, with…
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Campaign Spotlight: Caltex partners with VMLY&R and Def Jam Southeast Asia for the #Caltexunstoppablestar challenge on TikTok
MANILA, PHILIPPINES — Caltex, a subsidiary of Chevron Corp., VMLY&R, a global brand and customer experience agency, and Def Jam…
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Campaign Spotlight: On the Brightside: CARE Ignite encourages more women to start building their business thru Umbrellas of Pride
HANOI, VIETNAM — CARE, in partnership with Mastercard, re-imagines outdoor umbrellas, an item that every business uses, to spotlight success…
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Singlife with Aviva launches multi-year brand campaign and appoints Creative and PR agencies
SINGAPORE — Homegrown financial services company Singlife with Aviva has launched a multi-year brand campaign to bring to life its…
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adoboPicks: Industry leaders give us their Best Ads of the Philippines 2021
MANILA, PHILIPPINES – The past couple of years have completely changed the way the world works and brands are picking…
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Campaign Spotlight: Belgian magazine Knack launches perceptive, multi-channel campaign with agency Mutant
BRUSSELS, BELGIUM — If you could visualise your thoughts, what would they look like? There’s a good chance you think…
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Campaign Spotlight: 3 makes people fall in love with their network with a new campaign by Bacon
STOCKHOLM, SWEDEN — In an industry where every mobile brand offers more or less the same without significant success, 3…
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Campaign Spotlight: Mass Mutual and Billy Dee Williams team up to encourage families to build generational wealth
NEW YORK, USA – Massachusetts Mutual Life Insurance Company (MassMutual) launched a multi-channel marketing effort from Grey New York. The…
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Campaign Spotlight: Prudential and Naga DDB Tribal turn new norms into wellness opportunities with creative QR calendar
KUALA LUMPUR, MALAYSIA — As we stand together in this ‘new norm’ with more resilience than ever, we also look…
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Campaign Spotlight: Embrace change and find joy in uncertainties in Jollibee Studios’ “My Crush is A Cactus Killer”
MANILA, PHILIPPINES — It goes without saying that change is the only constant thing in life. There are times when…
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Campaign Spotlight: Serviceplan Middle East teams up with Dubai Science Park to raise awareness about depression
DUBAI, UAE – Hypersomnia or oversleeping is one of the most telling signs of chronic depression. Due to the stigmas…
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Campaign Spotlight: St Luke’s urges audiences to ‘spread your wings’ in debut campaign for South Western Railway
LONDON, UK — St Luke’s is introducing a new creative positioning, along with two avian brand ambassadors, in its debut…
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Campaign Spotlight: diptyque collaborates with Californian artist Maurice Harris, along with the collective Exhibition
LOS ANGELES, USA — In collaboration with Maurice Harris, a surprising floral designer from Los Angeles, diptyque reinterprets its iconic…
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