Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Leo Burnett and Thai Health Promotion Foundation’s campaign “Dad” shows the effect of drunk driving
BANGKOK, THAILAND — Thai Health Promotion Foundation‘s latest campaign to promote “Drink Don’t Drive” shows the adverse effects of drunk…
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Campaign Spotlight: Columbia Sportswear Middle East invites influencers to become Outfluencers with Live from the Outdoors campaign from Serviceplan Middle East
DUBAI, UAE — World-renowned outdoor apparel and footwear brand Columbia Sportswear Middle East has launched ‘Live from the Outdoors’ a…
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Campaign Spotlight: RAPP UK and Code to plant a forest the size of its office space every year in Madagascar’s rainforests
LONDON, UK — Instead of putting up a Christmas tree this year, RAPP and Code, its specialist data and technology…
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Campaign Spotlight: Leo Burnett Saudi Arabia and IKEA launch a self-care cushion with the message, ‘Don’t sleep on it’
RIYADH, SAUDI ARABIA — Leo Burnett Saudi Arabia’s latest campaign for IKEA is designed to raise awareness of the importance…
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Campaign Spotlight: BBDO Guerrero launches new campaign for Bank of the Philippine Islands
MANILA, PHILIPPINES — Through creative agency BBDO Guerrero, BPI has released a new campaign that aims to inform new and…
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Campaign Spotlight: Colenso BBDO issues their clients restraining orders over the holiday season
AUCKLAND, NEW ZEALAND — After another exhausting year for advertisers and marketers courtesy of COVID-19, Colenso BBDO has come up…
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Campaign Spotlight: L&K Saatchi & Saatchi celebrates tea growing regions of India to launch D2C brand ‘Teas From India’
MUMBAI, INDIA — Teas have been part of every Indian household’s monthly grocery list. India produces one of the finest…
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Campaign Spotlight: McDonald’s shares the light of Christmas through its Kindness Kitchen program
MANILA, PHILIPPINES — Reinforcing its commitment to fostering communities, McDonald’s Philippines through its charity of choice, Ronald McDonald House Charities…
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Campaign Spotlight: Conti’s gives back the delight to local harvesters
MANILA, PHILIPPINES — Love is sweet, they say. True. But the sweetness of love is developed through a process. Let…
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Campaign Spotlight: WS.NL and WE ARE Pi launch world first wearable NFT
AMSTERDAM, NETHERLANDS — Online fashion retailer Winkelstraat.nl launches ‘World first wearable NFT.’ The limited-edition product concept and campaign was created…
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Campaign Spotlight: The Jollibee Chick’nwich’s new ad — A global innovation beyond expectation
MANILA, PHILIPPINES — Jollibee’s new Chick’nwich has definitely been making waves in the Philippines, especially with chicken sandwich fans who…
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Campaign Spotlight: Crypto art that touches you — NIVEA launches NFT art to underline the value of touch
MANILA, PHILIPPINES — The skincare brand NIVEA is tapping into the connected world of NFTs (non-fungible token) partnering with Italian…
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Campaign Spotlight: The Fundación Cardio Infantil and Geometry Colombia launch UNBREAKABLE HEARTS, the cheapest preventive treatment in the world
BOGOTÁ, COLOMBIA — In Colombia, the December holidays begin and end with large amounts of gunpowder, a phenomenon as Latin…
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