Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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TBWA\Sri Lanka and Maliban Bring Humanity to the Till with ‘HumaniTill’
COLOMBO, SRI LANKA – In a powerful demonstration of creativity with purpose, TBWA\Sri Lanka has unveiled a unique public engagement initiative…
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Budget Direct provides over 1.5 Billion reasons to Quote Budget Direct First
SYDNEY, AUSTRALIA – In the latest instalment of Budget Direct’s Insurance Solved campaign, Budget Direct encourages Australians to see if they can save…
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Right to Care momentum builds as Paranaque City third to draft ordinance
MANILA, PHILIPPINES – Paranaque City makes a landmark step towards inclusivity, as City Councilor Atty. Jet Frias filed the first draft…
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realestate.com.au tunes into Aussie property conversations in new brand campaign with 72andSunny
SYDNEY, AUSTRALIA – Australia’s #1 address in property, realestate.com.au, continued its partnership with creative agency, 72andSunny Sydney, to launch its latest…
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Lay’s returns to Indonesia with a blockbuster campaign that sparks nationwide cravings
JAKARTA, INDONESIA – The unmistakable crunch of Lay’s is once again reverberating across Indonesia as the iconic snack brand marks…
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Singapore Ministry of Home Affairs and VML launch provocative SGSecure social films
SINGAPORE – Singapore’s Ministry of Home Affairs (MHA) and creative agency VML Singapore have rolled out a striking campaign of…
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Antoine Griezmann and Decathlon kick off the new school year with the global ‘CLR Academy’ campaign
PARIS, FRANCE – Back to school isn’t always fun. Unless you’re starting out at the CLR Academy with Antoine Griezmann as…
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McDonald’s India and Chef Sanjeev Kapoor reunite to showcase new Protein Plus Range in brand film by DDB Mudra
MUMBAI, INDIA – McDonald’s India (West & South) today announced the return of culinary icon Sanjeev Kapoor for a new…
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BBDO Bangkok launches “Mission to Five Star” – a quirky, funny campaign for Five Star Chicken led by its hero film “Death of a Salesman.”
BANGKOK, THAILAND – BBDO Bangkok and Five Star Chicken have unveiled “Mission to Five Star,” a bold new campaign that hilariously…
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Uratex Monoblock reignites ‘Bawal ang Marupok’ campaign with a flavorful twist in new ‘Free Taste’ ad
MANILA, PHILIPPINES – Uratex Monoblock revives its acclaimed “Bawal ang Marupok” campaign – this time with a savory twist. Through…
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Wattie’s has the backs of young Kiwis in new integrated campaign via Curious Nation and The Kitchen
AUCKLAND, NEW ZEALAND – Life doesn’t always go to plan, especially for young Kiwis navigating exam crams, unplanned hangouts or…
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Grain unveils its first live immersive kitchen experience ‘From Test to Table’
SINGAPORE – Celebrating over a decade of culinary experimentation and innovation, Singapore based food experience company Grain hosted its first…
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Parle-G celebrates the evolution of motherhood into friendship with heartwarming Friendship Day film
MUMBAI, INDIA – This Friendship Day, Parle-G, one of India’s most iconic and beloved biscuit brands, turns the spotlight on…
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