Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Megan Thee Stallion stars in Popeye’s latest campaign “Hottie Sauce”
NEW YORK, USA— Popeye’s latest campaign “Hottie Sauce” stars American rapper Megan Thee Stallion via agency GUT Miami. The spot…
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Campaign Spotlight: Uber Eats takes to the skies with giant flying pickle
SYDNEY, AUSTRALIA — Uber Eats dazzled thousands of beachgoers in Sydney when it flew a seven-metre-long, 350kg pickle past some…
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Campaign Spotlight: Football club creates simple hack around vaccination QR codes
PARIS, FRANCE — Red Star FC introduces PASS-PASSE, a custom mobile phone background including the vaccination QR code to help…
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Campaign Spotlight: DirectAsia Insurance spotlights precious memories formed in the car with their ‘invisible’ car campaign
SINGAPORE — DirectAsia Insurance launched its latest advertising campaign titled “What Drives You?”, featuring an invisible car that allows users…
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Campaign Spotlight: Yahoo pilots first DOOH-led omnichannel campaign with Schroders
SINGAPORE — Yahoo has delivered its pilot programmatic digital out-of-home (DOOH) omnichannel campaign with global asset and wealth management company,…
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Campaign Spotlight: FCB Inferno supports NS&I to launch Green Savings Bonds, empowering savers to help build a greener, cleaner, and more sustainable future
LONDON, UK — To support the government’s priority for 2021/22; to ‘Build Back Greener’ and reach net zero emissions by…
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Campaign Spotlight: Globe and Pride@Tech rewrite classic stories to honor LGBTQ+ representation
MANILA, PHILIPPINES — Imagine beloved stories from literature and lore in a new, more colorful light—Globe and Pride@Tech are launching…
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Campaign Spotlight: Shangri-La unveils #WithHeart campaign to celebrate 50 years of growing with Asia
HONG KONG — In 1971, the first Shangri-La Hotel opened its doors in Singapore, welcoming its guests like family. Since…
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Campaign Spotlight: Nickelodeon and SoCheers encourage children to express themselves in new campaign
MUMBAI, INDIA — On the occasion of Children’s Day, Nickelodeon wanted to give kids the opportunity to voice their opinions,…
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Campaign Spotlight: Dreamscapes come to life: Philippine Airlines and Ace Saatchi & Saatchi launch the new Hiraya Flight Pass in a dreamy online video
MANILA, PHILIPPINES — Everybody’s dream of creating their own travel deals has now become a reality. Philippine Airlines launches the…
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Campaign Spotlight: It takes balls and a purple towel to fight cancer
KUALA LUMPUR, MALAYSIA — Wanting to do good for balls everywhere, The Chariot Agency has taken a ballsy approach to…
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Campaign Spotlight: Liter of Light partners with SM Mall of Asia for large-scale solar installations to raise awareness for climate action during COP26
Manila, Philippines — Liter of Light, a Filipino-born global grassroots solar lighting movement, has partnered with SM Mall of Asia…
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Campaign Spotlight: Gay Games Hong Kong and DDB Group Hong Kong drop teaser for Gay Games 2023 campaign
HONG KONG — Gay Games Hong Kong (GGHK) and DDB Group Hong Kong are partnering to promote the 11th Gay…
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