Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Prudential Hong Kong and Ogilvy reimagine pet insurance with heartfelt ‘Furkid’ campaign
HONG KONG – Prudential Hong Kong, widely recognised as the territory’s most considered pet insurance provider, has unveiled the ‘Prudential…
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BLR Airport unveils ‘Rhythm of BLR’: A sonic identity that resonates with emotion
MUMBAI, INDIA – In a bold stride toward enhancing the sensory dimensions of travel, Kempegowda International Airport Bengaluru (BLR Airport)…
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Maynards Bassetts brings the fun back to summer with a bold new chapter of ‘Set the Juice Loose’
LONDON, UK – Beloved British confectionery brand Maynards Bassetts has returned to the spotlight this summer with a vibrant new…
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Columbia Sportswear and adam&eveDDB engineer an ambitious new campaign for all conditions
LONDON, UK – Columbia Sportswear has unveiled its latest campaign, “Engineered for Whatever,” a meticulously executed initiative created in partnership…
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TAL launches new brand platform ‘Life Takes Guts’ to simplify life insurance and celebrate everyday resilience
SYDNEY, AUSTRALIA – Leading life insurer TAL has unveiled a bold new brand platform, ‘Life Takes Guts – Protecting it should…
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Adaptable Skyro Loans and GIGIL launch campaign with versatile actor Dennis Trillo
MANILA, PHILIPPINES – For Filipinos, resourcefulness is second nature. When appliances start acting up, they don’t give up on them right…
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TBWA\Sri Lanka and Maliban Bring Humanity to the Till with ‘HumaniTill’
COLOMBO, SRI LANKA – In a powerful demonstration of creativity with purpose, TBWA\Sri Lanka has unveiled a unique public engagement initiative…
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Budget Direct provides over 1.5 Billion reasons to Quote Budget Direct First
SYDNEY, AUSTRALIA – In the latest instalment of Budget Direct’s Insurance Solved campaign, Budget Direct encourages Australians to see if they can save…
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Right to Care momentum builds as Paranaque City third to draft ordinance
MANILA, PHILIPPINES – Paranaque City makes a landmark step towards inclusivity, as City Councilor Atty. Jet Frias filed the first draft…
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realestate.com.au tunes into Aussie property conversations in new brand campaign with 72andSunny
SYDNEY, AUSTRALIA – Australia’s #1 address in property, realestate.com.au, continued its partnership with creative agency, 72andSunny Sydney, to launch its latest…
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Lay’s returns to Indonesia with a blockbuster campaign that sparks nationwide cravings
JAKARTA, INDONESIA – The unmistakable crunch of Lay’s is once again reverberating across Indonesia as the iconic snack brand marks…
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Singapore Ministry of Home Affairs and VML launch provocative SGSecure social films
SINGAPORE – Singapore’s Ministry of Home Affairs (MHA) and creative agency VML Singapore have rolled out a striking campaign of…
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Antoine Griezmann and Decathlon kick off the new school year with the global ‘CLR Academy’ campaign
PARIS, FRANCE – Back to school isn’t always fun. Unless you’re starting out at the CLR Academy with Antoine Griezmann as…
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