Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Standard Chartered’s new global brand campaign backs the power of now
SINGAPORE – Standard Chartered has unveiled its latest global brand platform, “Now is your time,” a call to act with confidence in pivotal moments, backed…
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McDonald’s Hong Kong brings its first restaurant back to life in nostalgic micro-film
HONG KONG – McDonald’s Hong Kong is taking audiences back to where it all began, with a 10-minute micro-film that…
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FCB SHOUT reimagines Le Lumiere with ‘Every Sparkle Tells a Story’
KUALA LUMPUR, MALAYSIA – The Shout Group/FCB SHOUT has been appointed as the creative agency for the relaunch of Le…
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Heinz Thailand turns mispronunciations into a limited-edition sign of brand love with Shooting Stellar
BANGKOK, THAILAND – Instead of correcting Thai fans for saying “Hai,” “Henz,” or “Hern,” Heinz chose to celebrate every mispronunciation.…
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Edelman unveils “Go Mongolia,” a nation branding film that rallies Pride and Projects Global Ambition
SINGAPORE – Edelman has launched “Go Mongolia,” a stirring new national brand film that positions the country as both a proud cultural…
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Renault and Publicis Conseil unveil “Love Redesigned” for the world premiere of the new CLIO Full Hybrid E-Tech
PARIS, FRANCE – Renault has reintroduced its most iconic model with a bold new vision. In partnership with Publicis Conseil,…
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McDonald’s and Monopoly roll out the “Ultimate Collab” with tms in new UK campaign
LONDON, UK – McDonald’s Monopoly has returned to the UK in its biggest and boldest iteration yet, with the brand positioning…
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From using Grindr to go-go dancers at Isetann Recto: The Lennon Group, Lunchbox draw a bold blueprint for Filipino film marketing with ‘Some Nights I Feel Like Walking’
MANILA, PHILIPPINES – In an industry long dominated by red carpets, mall tours, and media shebangs, a queer indie film…
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ADC 105th annual awards launches with ‘Create a Beautiful Future’ campaign via Dentsu Tokyo
NEW YORK, USA – The Art Directors Club, part of The One Club for Creativity, has kicked off the prestigious global ADC 105th…
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Beyond beer and vodka: data uncorks 200+ Finnish wine regions – the ‘Sipcodes’
HELSINKI, FINLAND – Alko, Finland’s state-owned alcohol monopoly, crunched and visualized its sales data, transforming the nation into more than 200 unique wine regions – the so-called “Sipcodes.” The surprising insights, translated into hyper-local…
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BMW, Jung von Matt present a new era of sheer driving pleasure with the BMW iX3
HAMBURG, GERMANY – BMW, together with its lead agency Jung von Matt HAMBURG, has launched an international campaign to spotlight…
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UniSuper, ATime&Place launch ‘RetireMentors’ to flip the retirement script
MELBOURNE, AUSTRALIA – UniSuper has launched RetireMentors, a new national campaign and content series highlighting the real stories of Australians…
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Budweiser captures the ultimate crowd-surf in epic new campaign
GREATER CHINA – Not all heroes wear capes… some of them carry coolers of ice-cold Budweiser instead. In a celebration of music, beer and unwitting…
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