Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Giffgaff launches new TV ad in British Sign Language
LONDON, UK — giffgaff the mobile network run by you, has partnered with Stink Studios London and worked closely alongside…
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Campaign Spotlight: Sky Zero makes its mark as it inspires hope in its first major campaign
LONDON, UK — Sky is inspiring audiences to make planet-saving choices as well as putting its own carbon emissions commitment…
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Campaign Spotlight: SOS and TBWA\Singapore distribute ‘honest cookies’ island-wide to encourage honest conversations about mental health
SINGAPORE — In commemoration of World Suicide Prevention Day on 10 September 2021, Samaritans of Singapore (SOS) has developed a…
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Campaign Spotlight: Digitas Buenos Aires presents “A Smirnoff twist to the world of aperitifs”
BUENOS AIRES, ARGENTINA — Digitas Buenos Aires presents the first campaign developed for Smirnoff Bitter Citric, the fresh line of…
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Campaign Spotlight: Ba&sh launches Born Collective, its new brand platform by BETC
PARIS, FRANCE — Ba&sh heroes the power of collaboration with its new platform ‘born collective’. In an industry that favours…
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Campaign Spotlight: Bumble launches first brand campaign for the Philippines, “Make the First Move” by MullenLowe Singapore
MANILA, PHILIPPINES — Bumble, the women-first networking app, recently released its first brand campaign for the Philippines, ‘Make the First…
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Campaign Spotlight: Publicis Italia and Netflix set up a “no spoiler zone” for the new season of Money Heist
MILAN, ITALY — What’s worse than waiting months for the next season of your favorite TV series? Seeing spoilers as…
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Campaign Spotlight: BBDO and electriclimefilms collaborate with Audi to launch the new e-tron GT in Singapore
SINGAPORE — The Audi e-tron GT is the talk of the town, not only because it is Audi’s first fully…
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Campaign Spotlight: Mondelez Kinh Do brings a centuries-old mid-autumn festival alive through technology
HO CHI MINH, VIETNAM — Mondelez Kinh Do has partnered with Publicis, Spark, and Digitas to magically bring old family…
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Campaign Spotlight: Rude Health launches first advertising campaign by BMB
LONDON, UK — Rude Health, the healthy food and drink brand, is launching its first multi-channel campaign to hero its…
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Campaign Spotlight: NTUC Income and BBH Singapore tell Singaporeans that successful retirement planning starts with ‘Me First’
SINGAPORE — It is in our Asian culture to put others before ourselves, with generosity often feeling like an obligation.…
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Campaign Spotlight: Customers amazed by Weber Super Glue creative campaign
BANGKOK, THAILAND — Weber just announced their new product, Weber Super Glue, with the help of a creative ad campaign.…
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Campaign Spotlight: Colmo’s Modular Air-conditioner launches Darwin Themed Campaign in partnership with F5 Shanghai
SHANGHAI, CHINA — F5 Shanghai has launched the new “Air Evolution” campaign for Midea Colmo’s newly launched product, Colmo AirNEXT,…
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