Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Dream it, do it: BINI and students #GoForIt with Globe
MANILA, PHILIPPINES – Globe Telecom is redefining what it means to connect by building spaces where ambition meets opportunity. Through…
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Sephora’s ‘Perfect Shade’ campaign redefines beauty standards across APAC
SINGAPORE – Sephora has launched “The Perfect Shade For You,” a major new campaign across APAC, from VIRTUE Asia, that sets out to redefine beauty standards by championing individuality, authenticity…
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The Philippines goes Nano Banana with Gemini
MANILA, PHILIPPINES – Everyone’s going bananas with the latest image trend from Google’s Gemini! The company shared that the Philippines…
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Coca-Cola launches Refresh Stations at key LRT-1 Stations to bring ice cold beverages closer to commuters
MANILA, PHILIPPINES – Coca-Cola Europacific Aboitiz Philippines (CCEAP) has expanded its presence in Metro Manila’s transit hubs with the opening…
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Apsara welcomes Dali, India’s first painting canine, as its debut Ambassa-dog
MUMBAI, INDIA — Creativity knows no boundaries, and Apsara, a legacy brand under the renowned Hindustan Pencils umbrella, is taking…
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Allwyn reignites the magic of Lotto with the return of iconic ‘It Could Be You’ campaign
LONDON, UNITED KINGDOM – Allwyn, operator of The National Lottery, has launched a major new campaign for Lotto, marking the…
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Samsung AI Home global campaign highlights the power of doing less and living more
SEOUL, SOUTH KOREA – Samsung Electronics has unveiled its new global campaign, SmartThings meets AI Home, showcasing how its AI-enabled innovations are…
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The Foundation for Housing, Rosa Paris spotlight legacy giving through ‘The Move-In’
PARIS, FRANCE — Legacy giving, while impactful, remains one of the least understood forms of philanthropy. Though 80% of people over…
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Arena Club’s latest campaign champions the freedom of sports card collectors everywhere
LOS ANGELES, USA – Arena Club, the groundbreaking online marketplace and grading platform for collectible cards, is giving sports card collectors…
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The power of events: Saudi Tourism Authority unveils global campaign with Cristiano Ronaldo
RIYADH, SAUDI ARABIA – Saudi Arabia has emerged as one of the world’s fastest-growing destinations for world-class events, blending cultural…
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L’Oréal Paris and McCann India reframe self-worth in new campaign
MUMBAI, INDIA – In a striking reminder of its enduring belief in “Truth Well Told,” McCann India has collaborated with…
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Watsons receives top honors for its Go Green Living campaign
MANILA, PHILIPPINES – Fresh from winning Silver for Excellence in Communications/Public Relations at the 2025 Marketing Excellence Awards Philippines for…
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Virgin Media O2 and VCCP launch bold new chapter in ‘To Better and Beyond’ platform with Trunk Trucker
LONDON, UNITED KINGDOM – Virgin Media O2 has unveiled Trunk Trucker, the fourth installment of its award winning “To Better and…
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