Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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The Hallway and B Lab AANZ say goodbye to ‘Fat Cats’ in provocative new campaign
AUSTRALIA — Independent creative agency The Hallway has teamed up with B Lab Australia & Aotearoa New Zealand (B Lab AANZ) to launch a…
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Hearts & Science secures sponsorship of ITV’s ‘This Morning’ for Go.Compare
LONDON, UK – Hearts & Science has brokered a new partnership between Go.Compare and ITV’s “This Morning,” one of the UK’s…
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The Huddle Room reboots national heroes for a new generation
MANILA, PHILIPPINES – In a bid to make heroes cool again, The Huddle Room, a full-service independent agency, has rolled…
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San Miguel Pale Pilsen’s 135-Year History and Heritage Captured in Limited-Edition “Balik Tanaw” Can
MANILA, PHILIPPINES – San Miguel Pale Pilsen has endeared generations of Filipinos with its signature, award-winning brew that has become…
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Publicis Conseil and Prodigious launch Carrefour’s first AI-powered international campaign
PARIS, FRANCE – Carrefour has unveiled its latest back-to-school campaign, created entirely with artificial intelligence in collaboration with Publicis Conseil…
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VCCP and O2 celebrate the power of connection in bold new campaign
LONDON, UK – O2 has unveiled the latest installment of its Essential for Living brand platform with a new campaign, Near or Far.,…
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Roza and VML Thailand reimagine disaster relief with the Ready Bag
BANGKOK, THAILAND – In a country where natural disasters strike with unsettling regularity, the simple act of delivering aid can…
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England, meet England: O2 and VCCP’s stirring new campaign puts the Red Roses on the pedestal they deserve
LONDON, UK – In a bold, unapologetically rousing move, O2 has unveiled its most powerful women’s rugby campaign to date: England,…
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Girl Effect India Launches CTRL+SHIFT+RESPECT: An Initiative to Combat Technology-Facilitated Gender-Based Violence in India
NEW DELHI, INDIA – Technology-Facilitated Gender-Based Violence (TFGBV) has emerged as one of the most widespread threats to young women’s…
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New Sunny Cooking Oil film captures the heart-warming mother-child bond and the spirit of togetherness through the joyous moments and emotions of Ganesh Chaturthi celebrations
MUMBAI, INDIA – International Sunny Cooking Oil has launched a moving Ganesh Chaturthi film that pays tribute to the many…
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Enigma transforms bus shelter panels into ‘Phone Death Installations’ in new campaign for MobileMuster
SYDNEY, AUSTRALIA – We all have one or know one — stories of mobile phones meeting an untimely end after…
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Mitsubishi Electric and MRM UK team up to help women rugby players fulfil their ‘Parallel Potential’
LONDON, UK – Every year, rugby loses out on many promising young female players. In a sport that’s still growing,…
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Applecrumby, Kingdom Digital redefine motherhood storytelling with Kisah Kasih Ibu
KUALA LUMPUR, MALAYSIA – In a highly competitive diaper market, where product claims often dominate the conversation, premium diaper brand Applecrumby has…
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