Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Towards a ‘Safer and Happier’ Megaworld Lifestyle Mall experience
MANILA, PHILIPPINES — Filipinos love going to malls. You can find malls scattered throughout the country, and this is because…
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Campaign Spotlight: Rosapark and OUIGO appeal to parents in “Memories”, promoting cheap summer train rates for children
PARIS, FRANCE – OUIGO, the low-cost offer from France’s state-run railway network SNCF, whose mission is to make high-speed travel available…
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Campaign Spotlight: Leo Burnett Group Thailand’s ‘Genius Dog’ promotes cashback with Krungsri First Choice
BANGKOK, THAILAND – While 3rd wave Covid situation in Thailand is happening, Putting Gen Y into lock down statement and starting…
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Campaign Spotlight: Quiet Storm devises hard-hitting campaign for Women’s Equality Party
LONDON, UK — Creative agency, Quiet Storm, has created a powerful social media campaign for the Women’s Equality Party which…
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Campaign Spotlight: L’Oréal Professionnel and Publicis Luxe present RUN LE HAIR SHOW
PARIS, FRANCE – L’Oréal Professionnel and Publicis Luxe launch RUN LE HAIR SHOW. 100% digital, the series celebrates the role…
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Campaign Spotlight: Kiyan Prince, football prodigy killed aged 15, returns as a virtual professional footballer to raise awareness of knife crime
LONDON, UK — Kiyan Prince, the schoolboy football prodigy who was stabbed and killed aged 15, is being brought back…
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Campaign Spotlight: RAPP creates Gen Z-oriented TikTok campaign for Samsung UK to promote Samsung Galaxy A52 5G smartphone
LONDON, UK — RAPP is behind a new UK campaign for the Samsung Galaxy A52 5G smartphone aimed at British…
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Campaign Spotlight: Alzheimer’s Society campaigns to ‘Cure the Care System’ in new work by ENGINE Creative for Dementia Action Week
LONDON, UK — An intimate and emotionally charged depiction of a woman’s daily struggles caring for her husband with dementia,…
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Campaign Spotlight: Jollibee’s first global brand campaign looks back on the pandemic from 20 years in the future
SINGAPORE – In the future when we look back on today, how would we describe the pandemic? What version of…
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Campaign Spotlight: Union Bank of the Philippines invites people to ‘Take a Tour of Hassle Banking’
MANILA, PHILIPPINES — Union Bank of the Philippines brings Dante Alighieri’s Divine Comedy to life in its newest film, “Heaven,”…
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Campaign Spotlight: Jollibee ups the ante with A Message from the Future
MANILA, PHILIPPINES — Jollibee has a message from the future. In their latest campaign, the brand creates a retrospect of…
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Campaign Spotlight: Unexpected Works: DDB unveils evolved brand positioning by placing ad in the least expected place imaginable
NEW YORK, USA — DDB Worldwide has unveiled an evolved brand positioning brought to life by a billboard running in one…
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Campaign Spotlight: GUINNESS unveils ode to the pubs ahead of reopening by reminding fans ‘good things come to those who wait’
LONDON, UK —In anticipation of pubs and bars reopening indoors across the UK in less than a week’s time, GUINNESS…
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