Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: vivo creates beautiful moments in the opening ceremony of UEFA EURO 2020
SHENZHEN, CHINA – After a long-awaited kick off to UEFA EURO 2020™, fans around the world tuned into the opening…
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Campaign Spotlight: Vandalized Trese billboards from GIGIL generates buzz before June 11 launch on Netflix
MANILA, PHILIPPINES — In the weeks leading up to the launch of Trese on Netflix, several billboards began popping up…
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Campaign Spotlight: MINI ‘Minimalism’ campaign from Serviceplan Germany in collaboration with Serviceplan Middle East
MUNICH, GERMANY – Serviceplan Germany collaborated with Serviceplan Middle East on a campaign for MINI which involved turning the wings…
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Campaign Spotlight: On World Environment Day, Wunderman Thompson and Tata Tiscon spread the importance of keeping all homes safe
KOLKATA, INDIA – The pandemic has brought into focus how important homes are in keeping us safe. Like every year,…
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Campaign Spotlight: BBDO Guerrero and Pepsi have developed a special treat for BLACKPINK fans with a digital light stick
MANILA, PHILIPPINES – BLACKPINK fans are one of the biggest and most passionate K-pop fandoms in the Philippines. And BLACKPINK…
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Campaign Spotlight: Dentsu Philippines introduces the Unlimited Love Language this Pride Month
MANILA, PHILIPPINES — In celebration and support of Pride month, Dentsu Philippines launched TheUnlimitedLoveLanguage.com to help people learn how best to speak with complete…
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Campaign Spotlight: McDonald’s Philippines launches a #McDoCrewDanceChallenge to show off their dance moves that are smooth like butter!
MANILA, PHILIPPINES – McDonald’s Philippines is getting ready to light it up like dynamite as it prepares for the local…
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Campaign Spotlight: Kleenex® exhibits care in brand film by electriclimefilms and R/GA
SYDNEY, AUSTRALIA – In Kleenex®’s new ‘There’s Care in Every Square’ campaign, boutique film house electriclimefilms and its Sydney team…
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Campaign Spotlight: VMLY&R Unveils New Proud Pronoun Project
SINGAPORE – VMLY&R has created The Proud Pronoun Project, a website where individuals have the option to select their personal gender pronouns and produce…
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Campaign Spotlight: The Artery crafts Pride Month brand film for SodaStream featuring award-winning LGBTQ+ actress Laverne Cox
NEW YORK, USA — In celebration of Pride Month, New York-based creative agency The Artery has created a brand film…
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Awards: McCann Worldgroup agencies obtain the best results in Peru and Chile at El Sol Festival
BUENOS AIRES, ARGENTINA — McCann Lima and McCann Santiago, part of McCann Worldgroup network, obtained the best results recorded by agencies in their…
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Campaign Spotlight: Nutriasia’s new campaign tells the best way to show your mom some love, no matter the occasion
MANILA, PHILIPPINES — If there’s anything we love about mothers, it’s the fact that they’re always willing to be a…
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Campaign Spotlight: Reprise Digital’s mnemonic character Chief BerUang kicks off PIDM financial education drive in a light-hearted way
KUALA LUMPUR, MALAYSIA — Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network is pleased to see…
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