Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Campaign Spotlight: Jollibee, McCann Worldgroup Philippines team up for new Pusong Pinoy campaign to celebrate Filipino Pride and Joy
MANILA, PHILIPPINES – The heart of the Filipino is one that constantly helps their fellowmen, even and especially during tough…
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Campaign Spotlight: vivo creates beautiful moments in the opening ceremony of UEFA EURO 2020
SHENZHEN, CHINA – After a long-awaited kick off to UEFA EURO 2020™, fans around the world tuned into the opening…
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Campaign Spotlight: Vandalized Trese billboards from GIGIL generates buzz before June 11 launch on Netflix
MANILA, PHILIPPINES — In the weeks leading up to the launch of Trese on Netflix, several billboards began popping up…
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Campaign Spotlight: MINI ‘Minimalism’ campaign from Serviceplan Germany in collaboration with Serviceplan Middle East
MUNICH, GERMANY – Serviceplan Germany collaborated with Serviceplan Middle East on a campaign for MINI which involved turning the wings…
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Campaign Spotlight: On World Environment Day, Wunderman Thompson and Tata Tiscon spread the importance of keeping all homes safe
KOLKATA, INDIA – The pandemic has brought into focus how important homes are in keeping us safe. Like every year,…
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Campaign Spotlight: BBDO Guerrero and Pepsi have developed a special treat for BLACKPINK fans with a digital light stick
MANILA, PHILIPPINES – BLACKPINK fans are one of the biggest and most passionate K-pop fandoms in the Philippines. And BLACKPINK…
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Campaign Spotlight: Dentsu Philippines introduces the Unlimited Love Language this Pride Month
MANILA, PHILIPPINES — In celebration and support of Pride month, Dentsu Philippines launched TheUnlimitedLoveLanguage.com to help people learn how best to speak with complete…
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Campaign Spotlight: McDonald’s Philippines launches a #McDoCrewDanceChallenge to show off their dance moves that are smooth like butter!
MANILA, PHILIPPINES – McDonald’s Philippines is getting ready to light it up like dynamite as it prepares for the local…
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Campaign Spotlight: Kleenex® exhibits care in brand film by electriclimefilms and R/GA
SYDNEY, AUSTRALIA – In Kleenex®’s new ‘There’s Care in Every Square’ campaign, boutique film house electriclimefilms and its Sydney team…
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Campaign Spotlight: VMLY&R Unveils New Proud Pronoun Project
SINGAPORE – VMLY&R has created The Proud Pronoun Project, a website where individuals have the option to select their personal gender pronouns and produce…
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Campaign Spotlight: The Artery crafts Pride Month brand film for SodaStream featuring award-winning LGBTQ+ actress Laverne Cox
NEW YORK, USA — In celebration of Pride Month, New York-based creative agency The Artery has created a brand film…
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Awards: McCann Worldgroup agencies obtain the best results in Peru and Chile at El Sol Festival
BUENOS AIRES, ARGENTINA — McCann Lima and McCann Santiago, part of McCann Worldgroup network, obtained the best results recorded by agencies in their…
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Campaign Spotlight: Nutriasia’s new campaign tells the best way to show your mom some love, no matter the occasion
MANILA, PHILIPPINES — If there’s anything we love about mothers, it’s the fact that they’re always willing to be a…
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