Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Wattie’s has the backs of young Kiwis in new integrated campaign via Curious Nation and The Kitchen
AUCKLAND, NEW ZEALAND – Life doesn’t always go to plan, especially for young Kiwis navigating exam crams, unplanned hangouts or…
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Grain unveils its first live immersive kitchen experience ‘From Test to Table’
SINGAPORE – Celebrating over a decade of culinary experimentation and innovation, Singapore based food experience company Grain hosted its first…
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Parle-G celebrates the evolution of motherhood into friendship with heartwarming Friendship Day film
MUMBAI, INDIA – This Friendship Day, Parle-G, one of India’s most iconic and beloved biscuit brands, turns the spotlight on…
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Specsavers joins the Britpop conversation with witty activations for Oasis Reunion Tour
UNITED KINGDOM – As global anticipation swells around the Oasis reunion tour, brands are racing to align themselves with the…
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Rising to the Occasion: Škoda and FCB London boldly promote Tour de France Femmes avec Zwift through unexpected OOH platform
PARIS, FRANCE – In a bold creative move that blends irreverence with advocacy, Škoda and FCB London have launched a…
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Lynk & Co unveils vibrant campaign for upgraded 01 Model with WE ARE Pi
AMSTERDAM, THE NETHERLANDS – Lynk & Co has launched an exuberant new campaign to celebrate the arrival of its upgraded…
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Green Flag unveils new brand platform ‘Nothing Beats Near’ celebrating the power of local rescue
LONDON, UK – UK breakdown provider Green Flag has launched its new brand campaign, Nothing Beats Near, showcasing the value and strength of…
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BigBasket reimagines nostalgia and speed with Kapoor Sisters in latest ad films
MUMBAI, INDIA – In a striking blend of nostalgia and novelty, BigBasket has unveiled a new advertising campaign that finally…
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Heetch revives Île-de-France’s silent basketball courts
PARIS, FRANCE – Across the diverse neighborhoods of Île-de-France, basketball courts are everywhere – visible, enduring symbols of urban culture.…
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Dentsu Malaysia and Marrybrown celebrate Hari Raya Aidiladha with a heartfelt community activation: Molek Bersama
KUALA LUMPUR, MALAYSIA – In the true spirit of Hari Raya Aidiladha, Dentsu Malaysia has collaborated with Malaysian fast-food brand…
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Müller FRijj and Overwolf flip the script on competitive gaming with whimsical ‘Just Feel The URjj’ campaign
LONDON, UK – Müller FRijj, the renowned ready to drink milkshake brand, is diving into the gaming world with a…
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Once Upon a Growth Story: Enterprise Singapore reframes business progress through fairytales by The Secret Little Agency
SINGAPORE – Enterprise Singapore, the government agency growing the next generation of Singapore global enterprises, has launched its first integrated…
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HomeGoods and ELEANOR unveil “Back to Campus” comedy driven social series
LOS ANGELES, USA – HomeGoods and creative production company ELEANOR, in collaboration with Mindshare, have launched a dynamic new social…
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