Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: PRETTYBIRD director Isabel Garrett directs EELS’ stop-motion animated music video
LONDON, UK — Following the release of critically acclaimed new album ‘Earth To Dora’, EELS return with a stop-motion animated…
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Campaign Spotlight: McDonald’s Singapore transcends borders to reunite families this Ramadan
SINGAPORE — This Ramadan, McDonald’s Singapore has launched My Happy Table, a physical activation that uses technology and camera set…
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Campaign Spotlight: Crocodiles play collective
PARIS, FRANCE — Moving freely and connecting different cultures are the special powers of the crocodile, the iconic emblem of…
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Campaign Spotlight: Hercules launches its new campaign – ‘Boys are Back’ created by Ogilvy India – South
BANGALORE, INDIA — Ogilvy India-South launched a campaign for Hercules today. ‘Boys are Back’ is the new campaign created for…
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Campaign Spotlight: Income evolves from ‘Made Different’ to ‘Made Yours’
SINGAPORE — There was once a formula to successful living. But in today’s world, there are more options than ever.…
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Campaign Spotlight: Rashmika Mandanna just can’t get enough of the new McSpicy fried chicken in the latest campaign launched by McDonald’s
MUMBAI, INDIA — Your favourite food is sure to be the one thing you Just Can’t Get Enough of! With…
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Campaign Spotlight: electriclimefilms and Riot Games capture essence of MENA neighbourhoods with Wild Rift launch
DUBAI, UAE — In its largest production yet, electriclimefilms collaborated with Riot Games for the launch of League of Legends:…
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Campaign Spotlight: Cheil Worldwide uses science of big data to power scenic and safe travel in Jeju Island by paving new detour routes
SEOUL, SOUTH KOREA – Cheil Worldwide is proud to announce ‘Slow Road’ – a new navigation service which instead of…
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Campaign Spotlight: Adidas inspires the world to see possibilities with optimism through powerful global film series
MANILA, PHILIPPINES — Adidas introduces the evolution of its long-standing brand attitude Impossible Is Nothing. SEEING POSSIBILITIES – as told…
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Campaign Spotlight: Optrex caricatures ‘hay fever eyes’ in striking Spring campaign by Havas London
LONDON, UK – As Covid restrictions ease and the UK emerges from its winter lockdown, Spring is palpably in the…
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Campaign Spotlight: Decathlon and Romance showcase how sports make the world better
For Decathlon, sport is everything. But beyond being a passion that became a profession, the brand strongly believes that wherever…
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Campaign Spotlight: BBDO Indonesia and BBDO Guerrero help Sweety to warn parents to ‘change their diaper before it changes them’
SINGAPORE — BBDO Indonesia and BBDO Guerrero have joined forces with Sweety on a campaign for Sweety Silver Pants. Inspired…
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Campaign Spotlight: WWF-New Zealand and Colenso BBDO put microplastic pollution into perspective
AUCKLAND, NEW ZEALAND – The oceans are choked with plastic. Eight million tonnes of plastic pollution ends up in the…
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