Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Super Simple Stories answers all the questions you never knew you had
KYIV, UKRAINE — Can taking pictures of your pets help save lives? Does using your GPS in Iceland turn you…
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Campaign Spotlight: World Vision Finland and TBWA\Helsinki take over Finland with “unreadable advertising”, raise awareness for illiteracy
HELSINKI, FINLAND — During the Easter weekend, unreadable texts took over companies’ outdoor advertising spaces in Finland’s largest cities and…
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Campaign Spotlight: Maserati and David Beckham partner together in a new global campaign by Droga5 London
MODENA, ITALY — A century of mixing innovation, design, and passion has driven Maserati to create iconic vehicles, which have…
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Campaign Spotlight: How a real estate company’s effort to restore faith in love became Taiwan’s most shared ad of 2020
TAIPEI, TAIWAN – ‘In Love We Trust’, a brand film by Sinyi Realty designed to encourage young people to overcome…
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Campaign Spotlight: PepsiCo creates Malaysia’s first AR Concert On a Bottle with Siti Nordiana and #PepsiBoldTalent winners
KUALA LUMPUR, MALAYSIA — Celebrating the launch of its latest addition to the Pepsi Black family, PepsiCo and Entropia announced…
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Campaign Spotlight: Colonel Sanders has never been so authentic, cool, and funky in new spot from KFC and Havas Paris
PARIS, FRANCE — Havas Paris presents its first campaign for KFC France and unveils a first film that takes the…
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Campaign Spotlight: ImpactBBDO introduces first of its kind autistic-friendly web extension, Etisalat Wider Web
DUBAI, UAE – On April 2nd, World Autism Awareness Day, ImpactBBDO collaborated with Etisalat to launch Etisalat Wider Web in order…
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Campaign Spotlight: UBXED presents ”Hush”, a short film on talking to kids about job loss
MALAYSIA — According to a report from The Washington Post, the pandemic destroyed at least 225 million full-time jobs worldwide…
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Campaign Spotlight: upGrad’s ‘celeb’ Donkey makes a comeback, predicts future of working professionals
MUMBAI, INDIA – After its massively successful campaign in 2020 featuring a Donkey, upGrad, South Asia’s largest higher edtech, launches the…
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Campaign Spotlight: Dali calls for research into natural intelligence in order to fight against neurodegenerative diseases
MADRID, SPAIN – Today the Queen Sofia Foundation (Fundación Reina Sofía) introduces a new campaign executed by ad agency Señora…
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Campaign Spotlight: Testicular Cancer NZ, FCB NZ, Jockey and Farmers team up on “Remundies” – The Life-Saving Undies that Txt You Monthly
AUCKLAND, NEW ZEALAND – Testicular Cancer, the most common form of cancer affecting men aged between 18 and 39, gets…
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Campaign Spotlight: BMB launches new advertising campaign to position Gymbox as antidote to boring Gyms
LONDON, UK – BMB has created a new print campaign for Gymbox, the London fitness chain, to relaunch the brand…
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Campaign Spotlight: Car4Cash brings back smiles in story based on a cultural belief commonly known by Thais
BANGKOK, THAILAND – Today, many people are facing challenges in their lives, and the smiles we once had are slowly fading…
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