Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Heetch revives Île-de-France’s silent basketball courts
PARIS, FRANCE – Across the diverse neighborhoods of Île-de-France, basketball courts are everywhere – visible, enduring symbols of urban culture.…
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Dentsu Malaysia and Marrybrown celebrate Hari Raya Aidiladha with a heartfelt community activation: Molek Bersama
KUALA LUMPUR, MALAYSIA – In the true spirit of Hari Raya Aidiladha, Dentsu Malaysia has collaborated with Malaysian fast-food brand…
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Müller FRijj and Overwolf flip the script on competitive gaming with whimsical ‘Just Feel The URjj’ campaign
LONDON, UK – Müller FRijj, the renowned ready to drink milkshake brand, is diving into the gaming world with a…
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Once Upon a Growth Story: Enterprise Singapore reframes business progress through fairytales by The Secret Little Agency
SINGAPORE – Enterprise Singapore, the government agency growing the next generation of Singapore global enterprises, has launched its first integrated…
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HomeGoods and ELEANOR unveil “Back to Campus” comedy driven social series
LOS ANGELES, USA – HomeGoods and creative production company ELEANOR, in collaboration with Mindshare, have launched a dynamic new social…
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Hulsbosch designs bold brand identity for Future Council, a global youth movement for planetary change
SYDNEY, AUSTRALIA – Australia’s leading independent brand and design agency, Hulsbosch, has unveiled the brand identity and creative platform for Future Council,…
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Google and 72andSunny celebrate the power of curiosity in new campaign ‘Just Ask Google’
SYDNEY, AUSTRALIA – Google Australia, in collaboration with creative agency 72andSunny, has launched a new integrated campaign that reimagines Google…
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Dove, Ogilvy’s decades-long ‘Real Beauty’ campaign wins Creative Strategy Grand Prix
CANNES, FRANCE – On the fourth day of the 2025 Cannes Lions International Festival of Creativity, Ogilvy and Dove’s longtime…
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GIGIL uses sitcom humor to tackle grocery doubts with GrabMart
MANILA, PHILIPPINES – Since the launch of GrabMart, Grab has faced challenges convincing consumers to try it over traditional grocery shopping…
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Juice Singapore & Philippines’ latest creative work for My Spotify Philippines proves there’s a song for every Gen Z moment and vibe
SINGAPORE — Spotify continues to strengthen its bond with Filipino Gen Z by delivering a fresh take on the My…
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Ogilvy caps Cannes Lions 2025 with Titanium win for Vaseline and Glass Grand Prix for Dove
CANNES, FRANCE – Ogilvy was recognized at the 2025 Cannes Lions International Festival of Creativity as one of the world’s leading…
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Sara Lee unveils bew brand identity with “Bring the Love” refresh by Molasses
SYDNEY, AUSTRALIA – Australian dessert icon Sara Lee has unveiled a vibrant new visual identity and brand positioning under the…
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Friso reimagines storytime by launching AI Audio Book 3.0 to deepen family bonds through technology
SHANGHAI, CHINA – Friso is embracing the future of family engagement with the launch of its AI Audio Book 3.0, a…
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