Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Scoot’s SG60 campaign takes flight: Bridging generations through travel
SINGAPORE – As Singapore marks its 60th year of independence Scoot, the low-cost subsidiary of Singapore Airlines celebrates the milestone…
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#TeamWater: The creator led campaign bringing clean water to millions
LONDON, UK – In the latest evolution of creator powered philanthropy, #TeamWater has launched with an ambitious mission: to raise…
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Flipkart’s ‘InvoiSIS’: A witty, warm take on Rakhi gifting in collaboration with DDB Mudra Group
MUMBAI, INDIA – As Rakshabandhan continues to be one of the most anticipated moments in the Indian e-commerce calendar, Flipkart…
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McCann Singapore reimagines iconic national day song to celebrate SG60
SINGAPORE – McCann has proactively launched a new song, “Dream Big, Singapore”, a tribute to the country’s continued spirit of…
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Wendy’s India turns 5: A birthday bash that redefines QSR culture
MUMBAI, INDIA – Wendy’s India is celebrating its fifth anniversary, and it’s doing so in a way that’s as bold…
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Prudential Hong Kong and Ogilvy reimagine pet insurance with heartfelt ‘Furkid’ campaign
HONG KONG – Prudential Hong Kong, widely recognised as the territory’s most considered pet insurance provider, has unveiled the ‘Prudential…
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BLR Airport unveils ‘Rhythm of BLR’: A sonic identity that resonates with emotion
MUMBAI, INDIA – In a bold stride toward enhancing the sensory dimensions of travel, Kempegowda International Airport Bengaluru (BLR Airport)…
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Maynards Bassetts brings the fun back to summer with a bold new chapter of ‘Set the Juice Loose’
LONDON, UK – Beloved British confectionery brand Maynards Bassetts has returned to the spotlight this summer with a vibrant new…
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Columbia Sportswear and adam&eveDDB engineer an ambitious new campaign for all conditions
LONDON, UK – Columbia Sportswear has unveiled its latest campaign, “Engineered for Whatever,” a meticulously executed initiative created in partnership…
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TAL launches new brand platform ‘Life Takes Guts’ to simplify life insurance and celebrate everyday resilience
SYDNEY, AUSTRALIA – Leading life insurer TAL has unveiled a bold new brand platform, ‘Life Takes Guts – Protecting it should…
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Adaptable Skyro Loans and GIGIL launch campaign with versatile actor Dennis Trillo
MANILA, PHILIPPINES – For Filipinos, resourcefulness is second nature. When appliances start acting up, they don’t give up on them right…
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TBWA\Sri Lanka and Maliban Bring Humanity to the Till with ‘HumaniTill’
COLOMBO, SRI LANKA – In a powerful demonstration of creativity with purpose, TBWA\Sri Lanka has unveiled a unique public engagement initiative…
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Budget Direct provides over 1.5 Billion reasons to Quote Budget Direct First
SYDNEY, AUSTRALIA – In the latest instalment of Budget Direct’s Insurance Solved campaign, Budget Direct encourages Australians to see if they can save…
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