Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Lenovo makes metal music of product reviews
STOCKHOLM, SWEDEN – “Over 4K resolution” among other things, is growled out by the metal band Iron Savages in a…
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Campaign Spotlight: Manulife and Wunderman Thompson Philippines choose to look back to move forward in 2021
MANILA, PHILIPPINES – After dealing with unprecedented times, it’s safe to assume that Filipinos are ready to move on from…
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Campaign Spotlight: Now you can find a friend with (other) benefits on Tinder Thailand
THAILAND – “The first thing I did when I found out we were pitching for Tinder, I asked my wife’s…
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Campaign Spotlight: BBDO Singapore and Walch make Chinese New Year gifting tradition meaningful
SINGAPORE – BBDO Singapore has launched a campaign for Walch®, a leading hygiene and home care brand, to boost hygiene…
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Campaign Spotlight: ‘Make Lamb, Not Walls’, Australian lamb campaign via The Monkeys, unites the country after a divided year
SYDNEY, AUSTRALIA – After a year that’s seen Aussies more physically divided than ever, the highly anticipated summer ad from…
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Campaign Spotlight: PLDT Home’s new video shows renewed hope and meaningful connections for 2021
MANILA, PHILIPPINES – The year 2020 was a challenging one but it also made Filipinos realize the most important and…
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Campaign Spotlight: VS1 & Mototek ends 2020 with purposeful ride campaign
MANILA, PHILIPPINES – VS1 and Mototek tapped motoring personalities Zach Lucero and Gaki Azurin, better known as Gaki Girl, to…
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Campaign Spotlight: Major Cineplex and Thai Health Promotion Foundation launch new campaign with The Leo Burnett Group Thailand
THAILAND – Major Cineplex, an operator of movie theaters in Thailand, has partnered with Thai Health Promotion Foundation in developing…
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Campaign Spotlight: Mamee celebrates 50th anniversary with unique collaboration
KUALA LUMPUR, MALAYSIA – Calling all Mamee monster fans! Mamee, Malaysia’s very own internationally-recognized food and beverage company is celebrating…
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Campaign Spotlight: UK Marketing Agencies launch “Save 2021 Sale” with massive fee reductions to stimulate the economy.
LONDON, UK – Marketing Agencies throughout the UK have come together to launch the “Save 2021 Sale” in a bid…
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Campaign Spotlight: Introducing the new Mamee Monster X Daebak Ghost Pepper
KUALA LUMPUR, MALAYSIA – Malaysia’s very own internationally-recognized food and beverage company Mamee has partnered with Daebak Ghost Pepper to…
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Campaign Spotlight: IDFC Mutual Fund launches Paison Ko Roko Mat campaign via TBWA\India
MUMBAI, INDIA – IDFC Mutual Fund launched its first investor awareness campaign of the year – #PaisonKoRokoMat. In a country…
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Campaign Spotlight: Jollibee’s new Chickenjoy ad highlights the value of giving only the best to your family in these times
MANILA, PHILIPPINES – The pandemic has made us busier than ever. With life happening from home, it is easy to…
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