Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Dove, Ogilvy’s decades-long ‘Real Beauty’ campaign wins Creative Strategy Grand Prix
CANNES, FRANCE – On the fourth day of the 2025 Cannes Lions International Festival of Creativity, Ogilvy and Dove’s longtime…
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GIGIL uses sitcom humor to tackle grocery doubts with GrabMart
MANILA, PHILIPPINES – Since the launch of GrabMart, Grab has faced challenges convincing consumers to try it over traditional grocery shopping…
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Juice Singapore & Philippines’ latest creative work for My Spotify Philippines proves there’s a song for every Gen Z moment and vibe
SINGAPORE — Spotify continues to strengthen its bond with Filipino Gen Z by delivering a fresh take on the My…
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Ogilvy caps Cannes Lions 2025 with Titanium win for Vaseline and Glass Grand Prix for Dove
CANNES, FRANCE – Ogilvy was recognized at the 2025 Cannes Lions International Festival of Creativity as one of the world’s leading…
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Sara Lee unveils bew brand identity with “Bring the Love” refresh by Molasses
SYDNEY, AUSTRALIA – Australian dessert icon Sara Lee has unveiled a vibrant new visual identity and brand positioning under the…
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Friso reimagines storytime by launching AI Audio Book 3.0 to deepen family bonds through technology
SHANGHAI, CHINA – Friso is embracing the future of family engagement with the launch of its AI Audio Book 3.0, a…
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Alodia Gosiengfiao cooks up new quest with MAGGI
MANILA, PHILIPPINES – Alodia Gosiengfiao just entered an exciting new phase – and she’s bringing her community along for the…
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LPU Online and Hashtag Orange reimagine digital learning with new campaign
MUMBAI, INDIA – Lovely Professional University’s digital learning platform, LPU Online, has partnered with creative agency Hashtag Orange to launch a groundbreaking new…
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TBWA\India and Bandhan AMC mark a milestone with a campaign celebrating 25 years of financial empowerment
MUMBAI, INDIA – Marking a significant chapter in India’s mutual fund journey, Bandhan AMC Limited celebrates its 25th anniversary with…
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Co-op unveils colleague promise to strengthen employer brand and culture
LONDON, UK – In a bold move to strengthen its commitment to employee engagement and enhance talent attraction and retention,…
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New HSBC MPF campaign taps into the heart of Hong Kong’s workforce with Jan Lamb
HONG KONG – HSBC MPF has partnered with VML, a leading creative agency, to launch its latest brand campaign, “至Fit香港人…
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Cazoo and Fold7 launch new brand positioning with animated campaign ‘The Right Car for Anyone’
LONDON, UK – Fold7 has developed a new brand world and positioning for automotive marketplace Cazoo. It marks a relaunch…
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BBDO China and M&M’S Douyin campaign goes viral with 310 million impressions
SHANGHAI, CHINA – Who says candy is just for snacking? BBDO China partnered with M&M’S to make fun the new flavor,…
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