Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Cazoo and Fold7 launch new brand positioning with animated campaign ‘The Right Car for Anyone’
LONDON, UK – Fold7 has developed a new brand world and positioning for automotive marketplace Cazoo. It marks a relaunch…
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BBDO China and M&M’S Douyin campaign goes viral with 310 million impressions
SHANGHAI, CHINA – Who says candy is just for snacking? BBDO China partnered with M&M’S to make fun the new flavor,…
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FireCatchers: When Twitch turns into a watchtower for French Firefighters with Havas Play
PARIS, FRANCE – A new civic reflex is emerging on Twitch: Watching over France’s forests while waiting for your favorite streamer…
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Dentsu X and Teads launch AI-powered campaign for Asahi Dry Crystal, predicting consumer attention in seconds
HONG KONG – In a bold move to redefine digital advertising effectiveness, dentsu X has taken a pioneering step in redefining…
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WWF’s OOH campaign has up close look at animals entangled in litter to raise alarm about plastic pollution
SEOUL, SOUTH KOREA – WWF-Korea (World Wide Fund for Nature) and Cheil join forces to raise awareness about the threats…
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Royal Stag BoomBox presents ‘SIGH’, a bold fusion of Bollywood melody and hip hop by Nikhita Gandhi and Dino James
GURUGRAM, INDIA – Royal Stag BoomBox, the flagship music IP by Seagram’s Royal Stag in collaboration with Universal Music Group (UMG),…
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Lotus’s partners with VML to turn rainy days into shopping days with “Rain Coupons” — secret deals that only appear when it pours
BANGKOK, THAILAND – At Lotus’s, we believe everyone deserves a little delight every day — whether it’s sunny, cloudy, or pouring…
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The KITA Initiative honored at Cannes Lions 2025 as the only Philippine campaign recognized by ACT Responsible
CANNES, FRANCE – The KITA Initiative, the landmark women’s empowerment movement developed by Havas Ortega in partnership with SPARK! Philippines,…
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Dentsu Thailand and Honda Champion child road safety in new campaign
BANGKOK, THAILAND – Dentsu Thailand, in collaboration with Honda, has launched a powerful new integrated campaign titled “PROTECT The Power of…
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Carlsberg ignites Hong Kong with a passionate tribute to Liverpool FC
HONG KONG, SAR – Carlsberg, the iconic Danish brewer and steadfast partner of Liverpool FC for over 30 years, takes…
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Happiness Saigon hacks the Cannes Lions hype with a 400 page Trojan Book for CMOs in Vietnam
HO CHI MINH CITY, VIETNAM – In a move that defied the conventional Cannes Lions viewing invite, Happiness Saigon opted…
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Mountain Dew and Pyra drop gorpcore collab: ‘Dew Drip’ fashion capsule via VaynerMedia Australia
NEW SOUTH WALES, AUSTRALIA – Mountain Dew goes full-send into fashion with “Dew Drip,” a limited-edition Gorpcore-inspired capsule co-created with…
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Paisabazaar launches Credit Premier League (CPL): A playful, AI powered movement for financial fitness
GURGAON, INDIA – In a compelling fusion of finance, technology and pop culture, Paisabazaar, India’s largest consumer credit marketplace, has…
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