Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Droga5 London creates new brand campaign for Setapp, “Don’t Get Sidetracked. Get Setapp”
LONDON, UK – Droga5 London has created a global brand campaign for Setapp, a subscription service providing access to 190+…
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Campaign Spotlight: Magnum and LOLA MullenLowe launch giant beach towels to encourage social distancing with style
UNITED KINGDOM– Magnum ice cream announced its latest collaboration with contemporary artists from around the world to create a limited-edition line…
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Campaign Spotlight: Pringles Baconator Chips Explode on Twitter Via Grey New York
NEW YORK– Anchoring on the urban legend that Americans love to dip their Wendy’s fries in their Frosty, Grey New…
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Campaign Spotlight: Publicis Emil Thailand inspires a new habit for PHEV users with the campaign “Charge to Change”
THAILAND–Mercedes-Benz Thailand has tapped Publicis Emil Thailand to create “Charge to Change,” a campaign encouraging PHEV users to commute with…
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Campaign Spotlight: Unilever Pakistan and BBDO Pakistan launch National Anthem as sung through face masks
SINGAPORE–Every year, on Independence Day, the sound of the National Anthem echoes across the country. This year, however, in light…
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Campaign Spotlight: McDonald’s gives Filipinos a feel-good escape during lockdown
MANILA, Philippines– In a time when everyone overexerts themselves to fulfill the responsibilities at work and at home, McDonald’s sends…
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Campaign Spotlight: FCB and RHB Bank Release “For the Greater Good” in time for Merdeka and Malaysia Day
KUALA LUMPUR, Malaysia–To continue to find strength to recover from the Covid-19 pandemic and its aftermath, RHB Bank releases its national…
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Campaign Spotlight: Saatchi & Saatchi launches new Fibre campaign for Chorus
AUCKLAND, NEW ZEALAND — Saatchi & Saatchi New Zealand has created a new campaign for Chorus, to highlight that Kiwis…
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Campaign Spotlight: AMV BBDO Launches “The Quiet Revolution” for Smart Energy GB
LONDON–Following the pandemic, Smart Energy GB re-introduces smart meters by showing people the big benefits this piece of tech can…
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Campaign Spotlight: Football is Back on with Sid Lee and KFC’s “The Game Before the Game”
PARIS– After a 5-month hiatus, football is back on. To celebrate the return of the Champions League on August 12th,…
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Campaign Spotlight: Swiggy and Dentsu Webchutney launch #SwiggyFoodoshop Instagram filter
MUMBAI, INDIA — Close your eyes and try to play out these scenes in your head — a birthday party…
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Campaign Spotlight: The Leo Burnett Group Thailand launches ‘Endless Love’ campaign for Brand’s Bird’s Nest
BANGKOK, THAILAND — The Leo Burnett Group Thailand recently launched film advertisement “Endless Love” for for Brand’s Suntory (Thailand), within…
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Campaign Spotlight: MullenLowe and 4As Philippines launch “Off-Strat Tote Bags” for an on-point cause
MANILA, Philippines– In the wake of the longest quarantine in the world, jeepney drivers are among the hardest-hit in the…
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