Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Artefact 3000 and Réseau Action Climat launches FutureGuessr: an online anticipation game to visualize our planet disrupted by climate change
PARIS, FRANCE – As the United Nations Ocean Conference in Nice has just concluded, and the impacts of climate change continue…
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Airtel & Posterscope rolled out SPAM 2.0 OOH campaign to tackle online fraud
MUMBAI, INDIA – Airtel, leading Indian telecom provider, partnered with Posterscope to roll-out the next phase of product innovation under the…
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Café de Coral and dentsu Hong Kong champion local heritage with baked pork chop rice campaign during Hong Kong’s Intangible Cultural Heritage Month
HONG KONG – In an effort to champion Baked Pork Chop Rice as part of Hong Kong’s cultural heritage, Café de…
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McDonald’s and Leo UK unite Filet-O-Fish fans nationwide with revival of forgotten Facebook fan group from 2012
LONDON, UK – McDonald’s are playfully reviving an old Facebook group from 2012 dedicated to the Filet-O-Fish®️, to celebrate the product’s…
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SafeWork NSW highlights impact of workplace safety on home and family, via 303 MullenLowe
SYDNEY, AUSTRALIA – Utilising its longstanding experience in creative behaviour change, 303 MullenLowe has launched an emotive new SafeWork NSW campaign…
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Camp IRL: Dentsu Creative Hong Kong and High Peak take Fortnite campers offline
HONG KONG – In a bold move that flips gaming frustration into brand celebration, Dentsu Creative Hong Kong has launched CAMP…
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HSBC and Grey Hong Kong transform walls to community stories in 18 districts for 160th anniversary
HONG KONG – As a part of HSBC’s 160th anniversary, Grey Hong Kong set out to build on the momentum. The…
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KFC Thailand launches an irresistible campaign, ‘Can’t Trust Yourself When Chilli Cheese is Near!’, hyping the return of the Chilli Cheese menu
BANGKOK, THAILAND – KFC Thailand, the number one fried chicken brand, is now kicking off a flavor frenzy with a…
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‘She’s one in a Gillian’: Superfan-led campaign brings back Lipton beloved brew, via Think HQ
MELBOURNE, AUSTRALIA – A passionate plea from tea loving fans has motivated Lipton Teas and Infusions to relaunch its creamy spiced…
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Miller Genuine Draft unleashes ‘Break The Mold’ campaign
ZAGREB, CROATIA – Miller Genuine Draft, Molson Coors’ iconic international beer brand, has launched a bold new global campaign: Break the…
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UEFA Women’s Euro 2025, Orange celebrates over a century of fight for women’s football
PARIS, FRANCE – To mark UEFA Women’s Euro 2025, Orange — a proud partner of the French women’s national football team…
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Old Spice, Leron Leron Sinta, and Maki throwa scent-sational night with “Bro Voyage”
MANILA, PHILIPPINES – Old Spice and Leron Leron Sinta hosted an epic all-bros party called Bro Voyage at Atmosfera last June…
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Travel Without the Travel: P&O Ferries’ transformative campaign by IMPACT BBDO aims to redefine joy of the journey
DUBAI, UAE – P&O Ferries today announced the launch of its new brand campaign, Travel Without the Travel, marking a…
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