Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Making Future Plans Can Help Us Emerge Stronger from the Current Times, Says NTUC Income and BBH SG
SINGAPORE – The current pandemic might have transformed our lives in ways we had not imagined but we should not allow…
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Campaign Spotlight: AMV BBDO creates lockdown-inspired ‘Stay Home. Go Forridge’ film for Quaker Oats
London, UK – PepsiCo cereal brand Quaker Oats is transforming its ‘Go Forridge’ campaign especially for a society in lockdown…
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Campaign Spotlight: F&N and VMLY&R Innovate to Connect Malaysians with the Recipes and Traditions of Ramadan During Movement Control Order
MALAYSIA – Global brand experience agency VMLY&R has partnered with major Malaysian dairy and beverage manufacturer, F&N, to help Malaysians…
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Campaign Spotlight: Emergen-C Sends Out a Love Letter to Normal Life with “Emerge Our Best” Spot by Grey New York
NEW JERSEY, US – Emergen-C® announced today the launch of the “Emerge Our Best” campaign by Grey New York to…
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Campaign Spotlight: Coca-Cola Pays Tribute to Positivity, Togetherness, and the Human Spirit Amid Crisis with “For the Human Race”
ASIA PACIFIC – In celebration of International Workers’ Day, Coca-Cola released a short film offering an ode to humanity and the human…
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Insight: A Look Into the Creation of Harrowing Crowdsourced Domestic Abuse Film with Directors Emilie Thalund and Christina Amundsen
COPENHAGEN, DENMARK – The contributors’ list for the new film ‘Isolation’ for the Danish organizations Mothers’ Aid and Live Without…
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Campaign Spotlight: Local Creatives Connect Singaporeans and Migrant Workers with “Love Translated” Movement by BLKJ
SINGAPORE – Amid the rising number of COVID-19 cases in the migrant worker community, local creative collective BLKJ has launched…
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Campaign Spotlight: Ensemble and PETRONAS Spread Digital Positivity Through #WeWishYouWell project to Lift National Spirits
KUALA LUMPUR, MALAYSIA – Ensemble Worldwide, and PETRONAS have released a television commercial, digital video and social campaign in conjunction with…
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Campaign Spotlight: TBWA\ India Collaborates with CRY (Child Rights and You) to Raise Funds for COVID-19 Relief Efforts
MUMBAI, INDIA – As the lockdown continues and India battles with its biggest healthcare crisis, life has come to a…
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Campaign Spotlight: Outreach Nepal Reminds Us of #BasicHumanity with an Initiative to Encourage Empathy for Daily Wagers
We are amidst a global pandemic, something we have never witnessed or imagined and which has locked down the entire…
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Campaign Spotlight: Metro Manila Billboards Transform into Messages of Strength for Superhero Frontliners from Havas Ortega
MANILA, PHILIPPINES – Leading media and creative agency Havas Ortega transformed digital billboards all over Metro Manila otherwise idled by…
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Campaign Spotlight: Serious Tissues launches to support NHS frontline workers, branding by Above+Beyond
London, UK – Change Please, the social enterprise that trains homeless people to work as baristas, has come up with…
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Campaign Spotlight: Serviceplan China’s retro 999 Piyanping Lipstick social media and design Campaign goes Viral
Beijing, China — 999 Piyanping is a well known over the counter pharmaceutical brand in China and was traditionally very…
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