Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: ESports Bring an Answer to the Hockey Season’s Premature Ending with TBWA Helsinki
The Finnish Hockey League, along with most of the sports world, has seen its season cut short due to the…
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Campaign Spotlight: TBWA SMP and Nissan PH launches #ParkTheJourney ahead of the busy Holy Week period
Manila, Philippines – TBWA\SMP and Nissan Philippines has launched film ahead of the Holy Week long weekend – one of…
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Campaign Spotlight: Reprise & UM Turn Every Malaysian Home into a KFC Kitchen with the #KepciKitchen Project
Kuala Lumpur, Malaysia – Reprise Digital and Universal McCann (UM), both agencies under the IPG Mediabrands network, have rapidly responded…
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Campaign Spotlight: Keeping Smiles in a Locked Down Country; The Philippine Tourism Department Celebrates The Kindness of Strangers in this Crowdsourced Campaign
MANILA, PHILIPPINES — No fancy endorsers, no big production; just raw footage of frontliners answering the call of duty as…
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Campaign Spotlight: Luck In the Time of Corona, GIGIL Sparks a Little Joy with 7-Eleven’s Fun CliQQ LoadTo Game
MANILA, PHILIPPINES – Ever since news broke out last January over the first case of COVID-19 in the country, Filipinos…
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Campaign Spotlight: #NothingBeatsGirls is the Morale Booster Future Queens Need to See Today from Gatorade and DDB MNL
MANILA, PHILIPPINES – It’s been an eventful month of March. Aside from the worldwide pandemic and lockdowns, it’s also observed…
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Campaign Spotlight: “Together, Further” to “Further, Together”, LATAM Airlines’ Slogan Inverted by Graphene/IPG
Buenos Aires, Argentina – In a creation by Graphene/IPG, the company inverts “Together, Further” to encourage people to stay home…
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Campaign Spotlight: TBWA\Singapore and IKEA Makes Staying Home Sweeter with Authentic “Homemade” Film
SINGAPORE – IKEA wants to thank everyone who is staying home and playing their part to keep the world safe.…
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Campaign Spotlight: This Film from Facebook for COVID-19 Relief is an Emotional Reel of What the World is Currently Going Through
USA — The past few months and weeks tainted by the growing presence of the COVID-19 pandemic almost seems something…
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Campaign Spotlight: Chevrolet Asks its Users to Stay at home in New Spot by Commonwealth // McCann
BRAZIL – Chevrolet has always encouraged people to leave home and look for new roads, but at this crucial moment,…
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Campaign Spotlight: Tribal Worldwide SG’s Gripping Short Film “The Frog Prince” Marks the Qing Ming Festival for PUB
SINGAPORE – PUB, Singapore’s National Water Agency, has released its second short film this year to coincide with Qing Ming…
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Campaign Spotlight: BMW China Shares Words of Encouragement in a Letter to the Year 2020 by Juice Network
BEIJING, CHINA – As China begins to experience signs of recovery, BMW China today launched a campaign filled with messages…
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