Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: CNN’s message of gratitude, “Thank you” Film scored by Syn’s International Team
Atlanta, USA – Syn‘s international team contributed music to CNN’s film of gratitude, “Thank You“, dedicated to the essential men…
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Campaign Spotlight: SKYN® urges people to #StayTheFHome by encouraging them to ‘Stay and f*** at home.’
Paris, France – The popular #staythef***home movement has been given a compelling twist: Stay and f*** at home. In an…
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Campaign Spotlight: Petch&Partners and DOLE Packaged Foods turn mistaken identity into Chance to Make Healthy
Manila, Philippines – On March 24th, Facebook user CJ Banasihan mistook Dole Packaged Foods for DOLE (Department of Labor and…
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Campaign Spotlight: ESports Bring an Answer to the Hockey Season’s Premature Ending with TBWA Helsinki
The Finnish Hockey League, along with most of the sports world, has seen its season cut short due to the…
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Campaign Spotlight: TBWA SMP and Nissan PH launches #ParkTheJourney ahead of the busy Holy Week period
Manila, Philippines – TBWA\SMP and Nissan Philippines has launched film ahead of the Holy Week long weekend – one of…
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Campaign Spotlight: The Barilla Group Says ‘Thank You’ to Italy for Standing Strong Through New Spot by Publicis Italia
PARMA, ITALY – The Barilla Group continues to be by Italy’s side: following donations to support the emergency, the company…
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Campaign Spotlight: Reprise & UM Turn Every Malaysian Home into a KFC Kitchen with the #KepciKitchen Project
Kuala Lumpur, Malaysia – Reprise Digital and Universal McCann (UM), both agencies under the IPG Mediabrands network, have rapidly responded…
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Campaign Spotlight: Keeping Smiles in a Locked Down Country; The Philippine Tourism Department Celebrates The Kindness of Strangers in this Crowdsourced Campaign
MANILA, PHILIPPINES — No fancy endorsers, no big production; just raw footage of frontliners answering the call of duty as…
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Campaign Spotlight: Luck In the Time of Corona, GIGIL Sparks a Little Joy with 7-Eleven’s Fun CliQQ LoadTo Game
MANILA, PHILIPPINES – Ever since news broke out last January over the first case of COVID-19 in the country, Filipinos…
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Campaign Spotlight: #NothingBeatsGirls is the Morale Booster Future Queens Need to See Today from Gatorade and DDB MNL
MANILA, PHILIPPINES – It’s been an eventful month of March. Aside from the worldwide pandemic and lockdowns, it’s also observed…
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Campaign Spotlight: “Together, Further” to “Further, Together”, LATAM Airlines’ Slogan Inverted by Graphene/IPG
Buenos Aires, Argentina – In a creation by Graphene/IPG, the company inverts “Together, Further” to encourage people to stay home…
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Campaign Spotlight: TBWA\Singapore and IKEA Makes Staying Home Sweeter with Authentic “Homemade” Film
SINGAPORE – IKEA wants to thank everyone who is staying home and playing their part to keep the world safe.…
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Campaign Spotlight: This Film from Facebook for COVID-19 Relief is an Emotional Reel of What the World is Currently Going Through
USA — The past few months and weeks tainted by the growing presence of the COVID-19 pandemic almost seems something…
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